The morning news on October 29, Beijing time,Facebook CEO Mark Zuckerberg (Mark Zuckerberg) said in an interview with the media today that he will not resign as the company’s CEO and also explained the company’s new name “Meta”.
Facebook changed its name to Meta, Zuckerberg said he wants to make the meta-universe a reality
Zuckerberg said that he had not “very seriously” considered splitting the company’s augmented reality, virtual reality and meta-universe businesses Reality Labs from other businesses. On Thursday, Zuckerberg said at the Facebook Connect AR/VR event that he will change the company’s name to Meta. He said that the new name is to highlight the company’s focus on the development of Metaverse, and it can also solve the “inherent trouble” that the company name and flagship product name are both called Facebook.
In the keynote speech of the conference, Zuckerberg also revealed that Facebook will launch a new virtual reality headset, code-named Project Cambria, the price will be higher than the $299 Oculus Quest 2 released last year. The difference from Quest 2 is that this new product can achieve full-color mixed reality, which is different from the report.AppleThe upcoming headsets are very similar.
Zuckerberg believes that launching two differently positioned headsets on the market at the same time will help reduce the cost of new features more quickly. A more expensive and more powerful product helps “define what is a virtual reality device”, just like AppleiPhoneTo intelligencecell phoneThe market does. At the same time, launching a lower-priced version can attract more people to use virtual reality products, and ultimately promote the acceptance of Metaverse.
Facebook’s name change comes at a time of turmoil for the social media giant. In the past few weeks, Frances Haugen, a former employee of the company, has leaked thousands of pages of internal company documents to multiple media outlets, demonstrating discussions within Facebook on how to selectively enforce company rules and amplify hate speech. Hoogen has gone to the U.S. Congress and the U.K. Parliament to testify, and has continued to repeat the accusations against Facebook in the media, which has reinforced the public’s long-standing impression of Facebook’s failure to protect user privacy and the presence of misinformation, bullying, and violent content. Continued criticism from the outside has caused the Facebook brand to have a negative impact on the company’s other businesses, such as Instagram, WhatsApp and Oculus VR.
Zuckerberg said that he considered the company’s name change “for a long time, so this is not our whim.” He initially believed that Facebook was the “icon of social media”, even considering that the company provides a variety of mobile applications, it still makes sense to adopt Facebook as the company name. However, in his view, “doing this no longer makes any sense.”
Facebook has faced a series of public relations and political crises in recent months. If this happens in other companies, then the company’s CEO is likely to be forced to resign. However, Zuckerberg controls Facebook’s voting rights. He said that he has never considered resigning, whether it is completely resigning or handing over the social media business to focus on the metaverse, augmented reality and virtual reality business. The latter is just the focus of his current business focus.
He said: “Unlike the way many other entrepreneurs participate in the operation of the company, I am currently managing the company day-to-day, and I am very focused on the operational aspects of the company. In other words, I am not sitting there, trying to set a vision, and then look forward to it. These happen.”
Zuckerberg said that he is “very” concerned about how to ensure that the company’s mobile applications “continue to develop in a good direction.” “I think we have a very good team doing this work, but I also strongly hope to ensure that we can continue to innovate and develop in a good direction.”
Similarly, he has not considered splitting Facebook Reality Labs. “I mean, I haven’t considered this matter very seriously. Fundamentally, the reason is that the vision in this area is a whole.”
Zuckerberg believes that Metaverse will gradually replace the mobile Internet in the future, but it will still be closely related to Facebook’s social media applications. “People want avatars and interactions like this, and the ability to enter these worlds to play Quest games. On Facebook, Instagram, video chat, Messenger and WhatsApp, all these different types of experiences are meaningful.”
He said: “In my opinion, these puzzles should not be separated. We don’t even know how to separate these elements. Many things in this area, and how we implement them, ultimately revolve around our priorities. To make specific trade-offs.”
In this keynote speech, Zuckerberg also reiterated his past views that he does not believe that Facebook is the only builder of the next generation of computing platforms or the next stage of the development of the Internet. He said that he is willing to cooperate with “any company that strives to make Metaverse a reality,” including Apple, Facebook’s biggest competitor. Apple’s recent restrictions on ad tracking have greatly affected Facebook’s advertising business.
Zuckerberg once said that Facebook has invested a lot of energy in the development of meta-universe to get rid of its dependence on other companies in the application distribution channel. Obviously, this statement points to Apple. He also stated that he does not intend to charge “relatively high fees” for the virtual market in Metaverse. For a long time, mobile application stores operated by Apple and Google charge developers up to 30% commissions. However, recently due to pressure from regulators and political circles, the two companies have adjusted their policies and reduced at least some commissions paid by developers. Zuckerberg did not specify how much commission will be charged in the future meta-universe application market, and the current Oculus Quest Store also charges a 30% commission.
Zuckerberg said that mobile platforms that charge high fees “have made trade-offs and stifled the possibility of future development, but have obtained relatively high income in advance.” He believes that “the correct way to solve this problem is to create as much as possible, and strive to increase the overall GDP of the meta-universe.” By doing so, “we will participate in it and become a meaningful business for us when it has a certain scale.”
But if you want to be successful, Metaverse must support interoperability so that people can move seamlessly between different virtual worlds. In an interview, Zuckerberg said that he is willing to provide Oculus’s Horizon VR platform to Apple’s head-mounted display devices.
He said: “I mean, if Apple launches a device and gains a meaningful market share. There are rumors suggesting that this product will be priced at around US$3,000. About what kind of product a US$3,000 product will attract Demand, I think there is a real problem. But if this eventually becomes a device that many people want, then we would hope that Horizon can also participate.”
Zuckerberg said that Oculus’s game studio will not turn to developing games for the Horizon VR platform. Oculus will continue to use internal teams and external companies to develop applications for the Oculus App Store and Horizon’s meta-universe-like platform, and may advance both.
At the Connect conference, Zuckerberg also announced the establishment of a $150 million Reality Labs fund to promote the development of augmented reality and virtual reality.educateField applications, including new cooperation with Unity, skills projects on the Spark AR platform, and support for various educational and non-profit organizations.
What exactly is Facebook
In the past few years, Zuckerberg’s work priority has been how to unify the company’s many products under the Facebook brand, and the company’s name change is in sharp contrast to the previous strategy. The new logo will appear on all applications, as well as on the packaging boxes of Oculus Quest VR headsets and Ray-Ban Stories glasses.
In the interview, Zuckerberg said: “We have encountered a lot of problems.” He admitted that Quest has brought confusion to users. For Zuckerberg, requiring Quest users to log in with a Facebook account is like Apple andMicrosoftThe service also requires the use of the corresponding account. But this makes users worry about whether they will also be unable to use the headset if their Facebook account is lost.
This question does not just stop in hypothesis. Requiring Quest users to log in with their Facebook accounts has caused real problems. Many users reported that they used Quest with a newly registered legal account, but the account was eventually blocked. The ban seems to be made by an automatic authentication system.
Earlier this year, there were media reports that Facebook users whose accounts were wrongly banned ended up having to spend $299 to buy a headset in order to contact the more responsive Oculus customer service. Doing so at least helped some people get their accounts back.
The most important part of Zuckerberg’s view on this issue is the Microsoft and Apple accounts he mentioned. He believes that the interconnection of products within the company is a good thing. He also hinted that other technology companies would collect user data from one product and use it in other products, but that they would not face the same scrutiny.
He said: “If you search for some information on Google, then when you open Google Maps, this historical record will appear. However, no one will ask why this happened. Although technically speaking, search and map They are different products, but you can feel that you are using the services of this company, and different products have a common background.”
“If I express interest in one product, then this information should also make other products better. This is what we are trying to do in our products. But we need to make people understand that only these products come from the same Only a company can do this.”