Facebook parent company Meta CEO Mark Zuckerberg (Mark Zuckerberg) announced on Wednesday that the company will make a number of new adjustments to the subscription function in order to create more revenue for creators.He also criticized Apple’s policy of imposing a rake on Facebook’s in-app transactions.
“We are focused on unleashing opportunities for creators to make money from their work,” Zuckerberg said in a Facebook post. “AppleThe 30% of the deal makes it more difficult for us to do this, so we update our subscription products, so now creators can make more money. “
Facebook launched a subscription service in June 2020, allowing creators to collect regular monthly fees from users on the platform in an attempt to provide them with “sustainable income.” Prior to this, Apple’s iOS privacy adjustments affected Facebook’s advertising revenue, which made Facebook very dissatisfied.