Recently, Yuanqi Forest has been on the hot search on the Internet,The reason was that the wool was “violently” by netizens, and the official store of Yuanqi Forest was wrongly set up for discounts, resulting in the actual payment for products worth 260 yuan, which was only about 10 yuan.Then a large number of netizens poured into the Yuanqi Forest store to snap up,Some netizens left a message saying that they had bought 30,000 bottles in one go, and there were reports that the vitality forest lost more than 2 million.
On October 27, the Taobao Yuanqi Forest official store involved issued an announcement stating: “In the early morning of October 26, an operating student made a mistake in the operation of the store, resulting in a large number of ultra-low-price orders far exceeding the actual store’s actual price. The amount of loss caused by the inventory we have is far beyond the store’s ability to bear it.”
On October 28, the Yuanqi Forest e-commerce team responded to the public again and gave a solution. The following are the details:
We are the Yuanqi Forest e-commerce team. Regarding the operation accidents of Taobao stores in the past two days, I would like to review and explain to everyone:
At 0:00 on October 26, the operating students made mistakes in the discount setting operations for participating in the daily activities of the platform.At that time, the low-price reminder was not immediately received, resulting in ultra-low prices for all the goods in Taobao stores, and the price of the goods was not even as good as the cost of express delivery.
Half an hour later, the operation team discovered the order anomaly and immediately corrected the incorrect settings. However, due to the influx of a large number of users, the number of orders has skyrocketed, exceeding the carrying capacity of the third-party store management ERP system, and channel congestion has caused delays in inventory deductions, resulting in the failure of the restriction on the quantity of all goods, so that the orders far exceed the physical inventory.
It took a long time for our team to sort out the important data:
During this period, a total of 140,500 users placed orders, generating orders worth tens of millions of yuan. Among them, there were 451 orders for more than 50 boxes, and the largest order was 41,000 boxes.
I want to clarify here: the so-called screenshot of the chat of the so-called Genki Forest e-commerce brother circulated on the Internet is not true.
Thanks to many users who came to the store backstage to leave messages to support us; thank the Taobao staff for giving our team a lot of specific guidance and support after the accident. It was originally our mistake, but it was accidentally understood and comforted by many people. This made us feel kindness during the two days of panic.
We will send a box of white peach sparkling water (15 bottles) to each of the 140,500 ordering users. On the one hand, I thank everyone, but also face up to the mistakes of our team. In the next few days, we will send the specific exchange method to each user who placed the order.
We also decided to stop all sales at this Taobao store first, focus on following up the follow-up processing of this incident, and communicating with users who cannot complete transaction orders until the problem is completely resolved.
Judging from the response of the Yuanqi Forest e-commerce team, the solution this time is more sincere. CurrentlyJingdongThe white peach sparkling water sold in the official flagship store of Yuanqi Forest,15 bottles/carton, the price is 93.7 yuan. At present, there is an activity with a discount of 88%, and after the discount, it is also 79.6 yuan/box.
Yuanqi Forest has 140.5 million users this time, and each person will give out a box for free. Based on their sales, the loss is 11,183,800 yuan, which is more than 11 million yuan.I have to say that this operation accident will definitely give Yuanqi Forest a great memory.