YouTube is making it more difficult for children’s videos that it considers “low quality” to qualify for cash income.The platform outlined its updated policy in an article on the YouTube blog, stating that channels with “made for children” content will need to comply with a stricter set of guidelines if they want to stay in the YouTube Partnership Program (YPP).
Its policy aims to prevent children’s content creators from pushing videos that are called “serious commercials or promotions” or encourage “negative behaviors or attitudes.” If a channel violates these guidelines, YouTube may suspend their eligibility for YPP. At the same time, any individual videos that violate the rules will lose advertisers.
YouTube’s new guidelines may affect some channels, including “Ryan’s World”, one of the largest children’s channels on YouTube. Ryan Kage is a 10-year-old YouTube user whose videos have received millions of views. At the time of writing this article, his channel currently has 30.8 million subscribers. Kagi’s huge popularity has made him have an independent show on Amazon, and at the same time have a virtual world of his own on Roblox.
A lot of Kaji’s videos revolve around unpacking toys and showing toys that Kaji helped create. This is definitely what people describe as “consumerism”-this is what YouTube says it is trying to reduce. YouTube said it has “contacted potentially affected creators” to help them prepare before the November policy takes effect. If “Ryan’s World” wants to continue to be one of the most popular YouTube children’s channels, it may need to make major adjustments to the types of content it publishes.
The last major change to child-centric content occurred in early 2020, when YouTube banned targeted advertising, comments, and some community features for children’s videos. Just in February of this year, YouTube launched a “supervised experience” to help parents better control what their older children watch.