Strategy Analytics 2021 TWS headset data
Previous data showed that the global TWS headset shipments in 2016 were only 9.18 million pairs. However, with the great success of Apple’s AirPods, this market demand was truly detonated. In 2018, the total global shipments of this product reached 46 million units, with an average annual compound growth rate of 124%. From 2018 to 2020, TWS headset shipments have continued to grow at a compound growth rate of 119%, and shipments in 2020 will reach 220 million pairs.
Apple AirPods 3 headphones
As a result of abandoning the traditional wire connection method, TWS headsets can make users more free and convenient in talking and listening to songs, so they have also been recognized by many consumers. includeMillet,Huawei,OPPOMany domestically producedcell phoneManufacturers have launched corresponding TWS headsets, but considering that the high price is difficult to obtain consumers’ choice, their general pricing is not very high, coupled with the advancement of technology to reduce production costs, TWS headsets are also gradually sinking In the 100-yuan market, the related competition has become more intense.
While domestic manufacturers are still fighting for the low-price market, Apple has firmly occupied the high-end market of TWS headsets with AirPods. According to the agency’s statistics, in major global markets, the sales of TWS headsets in China lead the world, but the total sales are still inferior to Apple’s hometown in North America. This also reflects from the side that most of the profits in the current TWS headset market are Obtained by the “first crab” Apple, and AirPods headphones have become Apple’s successoriPhoneAnother major source of profit after mobile phones.