Movie titles played in cinemas will have a green-bottomed dragon logo, known in the industry as a “dragon logo”. Getting the “Dragon Logo” means that the film has a license to enter the market. Considering web dramas andtelevisionThere are significant differences in the production, broadcasting mechanism and audience structure of dramas. At the beginning of their birth, online movies and TV dramas were not reviewed according to unified standards. With the rapid development of the industry, there are many hidden dangers in “unlicensed operation”. Beginning in February 2019, key online film and television dramas, like movies and TV dramas, have to be reviewed by the radio and television authorities before they can be launched, but no official license signs have been issued.
Due to the relatively loose creative environment in the early stage of the industry’s development, the industry has grown savagely, causing many controversies. In the past, some online film and television dramas were labeled with negative labels such as “shoddy production” and “vulgar and vulgar”. The main reason was that some practitioners wanted to make “quick money” and did not put artistic creation first. In order to attract people’s attention, they deliberately played “edge balls”. Many stories were grandstanding, distorted classics, tampered with history, clearly deviated from mainstream values, and even lost basic value judgment and artistic accomplishment. This is also an important reason why online film and television works are difficult to produce.
No rules no standards. Online film and television works are the spiritual food of the people and should not become a blind spot for supervision in the field of ideology and art. Online and offline, although the form is different, the standard should not be different. The management of online film and television dramas has changed from the original registration system to the issuance of administrative licenses. Quality matters.
“Netmark” is conducive to the progress of online film and television works towards the direction of quality. With the “web label”, online film and television works are no longer “half shorter” than those broadcast by cinemas and TV stations. For practitioners, striving for a “web label” is an opportunity for self-discipline and improvement, which will encourage them to deepen their cultivation in the content field and develop towards a more professional, refined and standardized direction. The “Internet Label” will also attract more professional institutions and talents to flow to the online audio-visual field, and create more masterpieces with ideas, connotations, down-to-earth, and popular among the people.
“Netmark” will help online film and television works to gain a broader space for development. The “Internet Standard” sets the entry threshold for the industry, which will accelerate the creation of online film and television into the era of intensive cultivation. Excellent online film and television works not only meet the growing spiritual and cultural needs of domestic audiences, but also give “going out” more confidence, demonstrate the cultural soft power of the Chinese nation, enhance the international status of Chinese culture, and contribute greatly to telling Chinese stories well. Underestimated power.
From a regulatory point of view, to promote the vigorous development of the online film and television industry, it is necessary to comply with laws and regulations, but also to protect its creative freedom. The online film and television works are grounded, and the stories are easy to understand, which has formed its own unique style. Competent departments need to further explore advanced experience in the standard and scale of content review. How to promote the integration of online and offline development of film and television works, so that online culture and mainstream literature and art go in the opposite direction, will test the quality of practitioners and the wisdom of relevant departments.
