On the evening of the same day, Tencent’s WeChat video account team replied to The Paper that according to relevant national laws and regulations, as well as the “WeChat Video Account Operation Specification”, “WeChat Video Account Live Broadcast Code of Conduct”, “WeChat Personal Account Usage Specification”, and “WeChat Public Platform Operation Specification” ” and other relevant regulations,Platforms that require higher professional level (such as health care, finance, law,educateIf there is no relevant qualifications, the platform will issue a ban, cut off live broadcasts, limit recommendations, and deduct credit points according to the degree of violation.
“WeChat has always actively maintained the ecological health of the platform’s content, and has zero tolerance for violations of laws and regulations and content. In order to ensure user safety, it regulates related industry live broadcasts and short video releases,” said the video account team.
The video account team also stated that the platform has strict qualification management. In addition to strengthening qualification management through the certification system, it will also combine user reporting, platform inspections, machine discovery and other methods to strengthen the management of live broadcast and short video broadcast and release content. At the same time, the platform will We will strengthen creator education and strengthen compliance awareness by regularly publishing platform announcements and other means.
As of press time, Douyin and Kuaishou have not responded.
What is the qualification certificate required for a video account? A person close to Tencent told reporters that the platform requirements are the same as the national regulations for related industries. For example, medical institutions must have medical qualifications to engage in live broadcast activities, which is not only applicable to Tencent video accounts, but also other short video live broadcast platforms. Require.
The surging news reporter learned that Douyin e-commerce had previously withdrawn the permission to bring goods to all experts who have been certified by medical personnel, including the functions of window, live broadcast and short video delivery. On June 9, nine departments including the National Health and Health Commission, the Ministry of Public Security, and the State Administration for Market Regulation jointly issued a notice, mentioning that it is necessary to seriously investigate and punish the staff of medical institutions to take advantage of their positions and identities to bring goods live.
