In the afternoon of November 2nd, Beijing time, it was reported that the charging method of the popular iPad note app “Notability” will be changed from the “buy-out system” to the “subscription system” of free use + paid unlocking function.In addition to taking notes and changing different paper backgrounds, Notability also has speech and interview recording functions: recordings and written notes can be synchronized.
Click on what is written, and then you will hear the audio at that moment. This app is also suitable foriPhoneAnd Mac computers, users can view their notes at any time through these two devices.
Developer Ginger Labs stopped the “buyout system” (60 yuan per year) for 11 years. Currently, users can download for freeiPadThe popular note-taking software Notability is used, but a one-year subscription fee of 80 yuan is required to unlock all functions.Users who have been bought out before can only continue to use it for free for one year.
The number of times that non-paying users can edit notes and the number of favorite brushes will be limited, and they will no longer be able to automatically sync their notes to iCloud or other online storage services. K-12 users will get a free full version, but the existing non-educateUsers cannot get it. Instead, they will have unrestricted use of the app for one year.
For Notability’s 15 million users, the switching of the subscription mode seems unfriendly. But Colin Gilboy, chief engineer of Ginger Labs, said: It is necessary to achieve a bigger goal. By allowing more people to try this application, the company hopes to build an ecosystem where users can share their notes and templates.
Gilboy said: “The real driving force is not revenue or profit, but we are thinking about how to expand our service coverage and build a broader ecosystem.”
The core of this update is a gallery where users can find notes uploaded by others. For example, a student might use a gallery to look up notes on a learning topic. There will also be many new note formats or styles in the gallery, and users can download, edit and annotate these notes.
Overall, this sounds a bit like an endorsement of applications such as Notion and Coda that build communities around shared document templates. But both of the above services provide free services, and the idea is to help promote a larger ecosystem.
Last year, Notability also tried a different approach, selling templates, plans, themes and stickers to users through the app store. For example, Feel Good Journal will provide some stylized color pages and other mindfulness practice templates. Gilboy said that this is the most popular product in the app, and Digital Life Planner provides a series of calendar views and goal planning pages. Notability also provides some additional features such as handwriting recognition and math conversion for users to purchase.
At present, these features will become part of the new subscription plan, but Gilboy said that he is more looking forward to seeing what users will come up with themselves.
He said: “We believe that the future of Notability will pay more attention to cooperation and sharing.”
Nevertheless, Ginger Labs still hopes to promote users to subscribe, even if they do not choose these sharing features, so Ginger Labs has restrictions on cloud backup and editing.
At present, the company does not want to disclose how many times it will allow users to edit a note for free before providing users with a paid restriction service. At present, the company hopes to adjust this number based on data obtained from users, but what Ginger Labs most expects is that its loyal users can choose to pay.
Ginger Labs: “We don’t want users to graduate from medical school just through the free Notability app. In that case, we have no business to do.”
According to reports, this change of Notability caused a lot of user dissatisfaction. Netizens said that Notability not only did not inform in advance, but also seriously violated the rights of old users. Many users have expressed that they “abandon the pit” and will consider switching to another similar software, Goodnote.