Author: Leyan
In the initial stage of resumption of operations, the resort will be open to limited current in accordance with the requirements of relevant government departments, and will adjust the operating hours according to the current epidemic prevention and control needs. The specific arrangements are as follows: The Beijing Universal Studios theme park is open from 10:00 to 19:00: 00. Most of the riding equipment in the park will be reopened, and some entertainment experiences, performances and restaurants will be gradually restored in the later stage. Beijing Universal City Avenue will be open from 12:00 to 21:00 on the first day of its opening on June 24. After that, the business hours will be restored to 8:00 to 21:00, and will be extended on weekends. Some restaurants are temporarily suspending their opening during the initial period of resumption of business. Universal Studios Hotel and NUO Resort Hotel will reopen at 12:00 on June 24 and July 1, respectively, and most catering services will resume operations.
In order to ensure the health and safety of the majority of tourists, all tourists entering the Beijing Universal Resort must hold a valid negative nucleic acid test certificate within 72 hours, verify Beijing Healthbao and valid ID documents, and conduct a rapid temperature test. Before traveling, tourists must go through the official App of Universal Beijing Resort,AliMini Programs and Wechat Mini Programs make reservations for entering the park, and present a valid reservation code when entering the theme park.
After the news was released, on the Qunar platform, the search popularity of Universal Beijing Resort increased by 6 times in an instant, rushing to the number one scenic spot in the country; the search popularity of hotels around Universal Beijing Resort also rose sharply, an increase of nearly 40% from the previous month on the 21st. %.
As the summer vacation approaches, everyone has been looking forward to the restart of Universal Beijing Resort. Qunar data shows that even during the park closure, Beijing Universal Resort is still the “top-notch” player in the theme park. In the past two weeks, the search popularity of Beijing Universal Resort has been ranked first in the national theme park search volume. At present, on the Qunar Travel APP, you can purchase single-day tickets, 1.5-day tickets, adult tickets, senior tickets and child tickets for Beijing Universal Resort within 30 days after the 25th.
Qunar big data shows that since the opening of Universal Beijing Resort in September last year, Beijing consumers have bought the most tickets, accounting for nearly 50%. Followed by consumers in Tianjin, Chengdu, Shanghai, Shenzhen, Guangzhou, Chongqing, Wuhan, Shenyang, Xi’an and Hohhot. Children’s tickets accounted for 17% of the total number of tickets.
Universal Beijing Resort has a great boost to the catering of surrounding hotels. Qunar big data shows that there are 88 hotels and homestays within 5 kilometers of Universal Studios Beijing. On June 22, after the official announcement of the restart, the search popularity of hotels around Beijing Universal Resort increased by nearly 40% from the previous month.
“General parks can cover the surrounding area of 3-5 kilometers, but like Universal Studios anddisneyThe pull of this big IP can cover the entire city. “Qunar CMO Huang Xiaojie analyzed that within one month of the opening of Universal Beijing Resort in 2021, the popularity of hotel reservations in Beijing increased by more than 50% compared with the same period in 2020 and 2019, and the average booking price per night increased by about 100 yuan compared with 2020. Among the top 20 national attractions in Qunar, Beijing has the most attractions, reaching 7. It is believed that the reopening of Universal Beijing Resort will inject another “strengthening shot” into the already gradually recovering summer tourism market. Further drive the recovery of Beijing and the national tourism market.
It is reported that the performance of Beijing’s tourism and hotel industry has stabilized and rebounded. Qunar big data shows that as of June 22, the number of hotel searches in Beijing in the past week has increased by 20% from the previous week, and Universal Beijing Resort has always been the top ten most popular hotels.Residential businessCircle; in the past week, the number of tickets for scenic spots in Beijing has increased by 40% compared with the previous week. The top 10 most searched attractions in Beijing are: Universal Beijing Resort, Palace Museum, Beijing Wildlife Park, Beijing Zoo, Gubei Water Town, Yuanmingyuan, Summer Palace , Beijing Happy Valley, Badaling Great Wall, Jinhai Lake Scenic Area.
“Summer is a traditional peak season for theme parks. I believe that the reopening of Universal Beijing Resort will be popular among many students and tourists, which will further drive the flow of theme parks across the country.” Huang Xiaojie introduced that Qunar data shows that from June 1 to June 22 The sales of theme park tickets nationwide in Japan increased by more than 90% compared with the same period in May.
