TikTok’s president of global business solutions, Blake Chandlee, said in a blog post that the company will immediately shut down all advertising and monetization features for politicians and political parties on the platform. Additionally, accounts belonging to governments, politicians and political parties will have to apply for identity authenticity verification.
“By banning campaign fundraising, restricting the use of our monetization features and verifying accounts, we aim to empower people to discuss issues relevant to their lives, while at the same time enabling people to discuss issues related to their lives,” Blake Chandlee, president of TikTok’s global business solutions, said in a Wednesday blog post. It also strikes a balance between protecting the creative, entertaining platform our community needs.”
In the coming weeks, TikTok is expected to ban campaign fundraising altogether. The ban would prohibit politicians and political parties from using the platform to direct viewers to their campaign sites to make donations.
TikTok spokeswoman Jamie Favazza said Tuesday that the company plans to enforce the new rules “through a combination of technology and human review.”
“We will work with governments, politicians and political parties when they submit a verification request, or when we discover an account that we believe belongs to a government, politician or political party and contact to confirm the authenticity of the account and begin the verification process,” Favazza said. to verify their accounts.”
The move is part of TikTok’s broader campaign to strengthen election integrity this year. In August, the company outlined its plans to tackle the threat of harmful election misinformation, highlighting an existing policy that prohibits streamers from getting paid for political content. The company said it will begin publishing guidelines for creators and management companies to better inform them of the ban.
TikTok also said it would start tagging videos containing false or unverified election-related information.
While TikTok has banned political ads since 2019, politically charged content continues to flood the platform. Over the past few months, dozens of Republican and Democratic politicians running for office this year, such as John Feltman, have launched TikTok accounts. TikTok has a younger user base than other major social media sites, making it a key platform for candidates seeking support from youth voters.
A recent study from Tufts University in Massachusetts found that in key battleground states like Arizona, Georgia, Pennsylvania and Wisconsin, young voters can disproportionately determine election winners.