The best back and back in the TV shopping era can be said to be unparalleled.
In 2005, they even hired the top star “Super Girl” He Jie as the endorsement, relying on the TV commercials of “Upright posture, happy back and back”, they made a lot of money. According to reports that year, as early as 2000, Beibeijia’s sales reached an astonishing 450 million yuan.
And when we saw the memories of this generation again in 2021, it was because Acorn International, the parent company of the company, was acquired by Corfu Medical for 100% of the equity at a price of 177 million yuan.
This includes all related intellectual property rights of Beibeijia.
In the future, the back and back are good, and it is estimated that they will no longer look like they saw when they were young. As a victim of the “Beibeijia brainwashing advertisement” in the past, Shichao still has some sorrows.
If you want to talk about the good back and back, you can’t get around “the man behind him”-Du Guoying.
I believe that many bad friends who often surf the Internet are definitely not unfamiliar with the “great achievements” of this “big guy” in advertising and marketing.
In 1997, he founded the brand “BeiBeiJia”, and spent a year’s acquisition of 450 million yuan; in 2003, created OZing, with sales of over 100,000 units. In 2009, relying on E-person and E-books, the cumulative sales volume was 1.6 billion; in 2015, Enter the high-endcell phoneIn the market, 8848 mobile phones have sold 2 billion in 2 years.
And his latest marketing case, which often appears in TV commercials, is small pots of tea handmade by eight masters of handmade tea.
This set of advertising marketing + TV advertising is for Boss Du to understand. Since 1997, his advertisements have covered medical and health care to mobile phones. It is estimated that all these advertisements can be edited together to produce a ghost video.
The title Shi Chao had already thought about it, and it was called: “A Collection of Products Brainwashed by TV Commercials These Years”. . .
The bad reviewer once counted the deeds of Boss Du in detail, and interested friends can review it. (Portal)
However, what Shichao intends to talk to you today is that it acquired Beibeijia from Boss Du, and finally sold it for 177 million yuan, “Acorn International”.
I believe that many friends who see the highly recognizable logo of Acorn International will recall the fear of being dominated by TV shopping ads.
In many local stations, you can always see TV shopping advertisements continuously output by Acorn International, as well as the familiar sentence: Welcome to our national 24-hour toll-free hotline.
Since its establishment in 1998, Acorn International has been firmly tied to the form of TV shopping. It can be said that the curtain call of Acorn International also marks the end of an era of TV shopping.
In the era when color-screen TVs have just become popular, watching TV is one of the few windows for us to understand information and one of the few means of entertainment.
And these products, such as Beibeijia, OZing, Voice King, etc., are the most star products of Acorn International in the era of TV shopping.
In 2005, Acorn International’s annual sales reached 1 billion. At that time, most of their employees were responsible for telemarketing and channel supply.
Acorn International has freed up a sales system that has been tried and tested in the TV shopping era. They will contract some local stations for non-golden era program time, and then use continuously rolling TV commercials for advertising.
These commercials usually last about 5 minutes, but unlike those TV commercials with “famous cures for all diseases”, Acorn International’s TV commercials do not have the inscrutable guarantees of “experts”; there are no patients crying about salvation.
In his TV commercials, there is almost no nonsense, and it is logically divided into three steps: raising a problem, analyzing a problem, and solving a problem.
Take the advertisement from Beibeijia as an example. First, it raised the problem of a lot of children with hunchback, and then analyzed the reason for this problem is that there are problems with the children’s standing and walking posture, and it is simple to solve this problem: Buy a good back!
At the end of all TV commercials, you will be guided to call a nationwide toll-free number, and they provide up to 10 hours of telephone service every day, 365 days a year, and can be delivered to your door.
When Acorn International was at its peak, a delivery network was provided in 2000 major cities across the country. If you call their ordering phone today, Acorn International will deliver the goods to your doorstep tomorrow.
This form of pre-logistics, in the age when e-commerce has not yet popularized the logistics industry, can be said to be very advanced and efficient.JingdongHe was about to call him “Senior”.
What is a professional team? What is professional service?
This set of TV commercials and professional logistics services is simply a “Taobao” in the field of TV shopping.
However, in terms of product strength, they are not doing well, which is also a common problem that exists in all TV shopping.
Now when I search the Internet, the association of TV shopping is always inseparable from “false”, “scam”, “fake and shoddy” and “routine”.
Take Beibeijia as an example. Olympic champion Wu Minxia once spoke to the media: Beibeijia is a “torture instrument” and cannot improve the hunchback. If Shi Chao were to use his current vision to look at the product of Bei Beijia, the instrument of torture would not be enough, but there is indeed some suspicion of IQ tax.
However, due to the relatively closed information in the TV shopping era, many consumers who have purchased these products do not have a transparent and open evaluation channel, so that these negative product evaluations will not be able to set off any waves.
However, with the development of the Internet, our channels for obtaining information have become more and more smooth, and these unusable products have finally received a backlash.
Online shopping has seized the traffic of TV shopping. In the era of open and transparent online shopping, these products are no longer competitive in the market. Now you can check on the Internet and you can see that many netizens are facing this product. Negative reviews.
Success and failure are also failures. Acorn International, which is tied to TV shopping, finally has another ending: According to the financial reports released by Acorn International in recent years, his total profit in 2019 is only 297,700 yuan, a net. The profit was -2,788,800 yuan, and the total debt reached 270 million yuan.
Moreover, the debt ratio of Acorn International has been increasing year by year, and it has reached the point where it is insolvent and forced to sell itself.
And the well-known backs that were once a household name were eventually abandoned by the times together with Acorn International. This is a historical inevitability.
Consumers always vote with their feet, and I think the story of Acorn International is clear enough.