A notice from the Ministry of Industry and Information Technology on optimizing online disk services has made the majority of online disk users who endure the download speed of turtle speed a bright spot, and they have @百度网盘.
The notice pointed out that under the same network conditions, the minimum upload and download rate provided to free users should ensure that the basic download requirements are met. The notice also gave a deadline for completion before the end of December 2021.
1. As the big brother of the Internet disk market, Baidu Internet disk has 700 million users, occupying 85% of the market share, but excessive speed limit has also made it a target of public criticism. Some media commented that the food is too ugly.
2. “Basic download requirements” is a relatively vague concept, and it is not easy to implement. If the regulatory authorities, users, and companies have a full understanding of this concept, how can the problem remain so far?
3. In the 5G era, the online disk market is ushering in new development opportunities. Network disk companies may be expected to explore more diversified profit models and realize a virtuous circle of business models.
So, there are two problems before us:
First, how will the Baidu network disk, which currently dominates the personal network disk market, give a solution?
Second, after a major reshuffle in the online disk market, the profit model is still the most critical challenge for online disk players, including Baidu. Under all kinds of pressures, is online storage still a good business?
Complaining about the speed limit of Baidu network disk, for a long time!
In the current personal network disk market, Baidu network disk is undoubtedly the “big brother”. The data shows that Baidu Netdisk already has 700 million registered users, occupying more than 85% of the domestic netdisk market.
However, the user reputation of this “big brother” is not so ideal.
After the Ministry of Industry and Information Technology issued a notice on optimizing online storage services, netizens thought of Baidu online storage for the first time, “it was almost a direct call.”
Netizens’ complaints are mainly concentrated in several aspects:
One is to deliberately limit the download speed. The download speed of its own broadband network is very fast, but the download using Baidu network disk is only tens of kb/s, or even lower, and it is impossible to download normally without membership;
The second is that the speed of membership activation is completely different from the speed of trial membership. A netizen posted a comparison of the download speed before and after membership activation, “When I use the 1-minute membership experience voucher, the download speed is 11M/s, and then one minute passes. It was more than 200 kb/s. I couldn’t bear to open a membership and watched it drop from 200 kb to 27 kb.” The netizen questioned that it was not that he was unwilling to pay, but he had to provide the service in the promotion.
Of course, the second point may be just an example, but the first point is a fact.
A classic comment from netizens is: No matter how fast 5G is, it will eventually “fall down” under Baidu’s network disk.
In a Weibo survey on online disk services initiated by Sina Technology, more than 80% of users said that they have encountered speed restrictions on online disk downloads. Under the speed of downloading turtles, many users had to open up members.
In fact, it’s not just users who questioned it. Some professional organizations have tested the Internet disk services on the market and pointed out the problem of Baidu Internet disk’s download speed.
In 2020,China MobileThe terminal company once released a report on the evaluation of TOP applications under 5G network, which specifically tested the applications of online storage, including Baidu Netdisk, He Caiyun, and TianyiCloud disk, Tencent Weiyun.
The evaluation is to test the upload and download time of 40M compressed package under the condition of opening a super member. Among them, the upload and download time required by Caiyun, Tianyi Cloud Disk, and Tencent Weiyun under 5G network has been greatly increased compared with 4G, while Baidu network disk is basically the same under 5G and 4G networks. The final conclusion is that under the 5G network, the upload and download speeds of most online disk applications have increased significantly. However, the report specifically pointed out that Baidu’s network disk upgrade is limited, and further release of server speed limit is needed to improve user experience.
Regarding the speed limit behavior of Baidu’s online disk, The Paper published a commentary article saying that online disk companies have a profit demand, but they must always pay attention to a “degree” in everything. Too ugly food has already made the majority of users miserable.
There is an episode that in order to break the download speed limit of Baidu Netdisk, a developer specially developed the cracked version of Baidu Netdisk, Pandownload, which can break through the official setting of Baidu Netdisk with non-member privileges and achieve high-speed downloads, and has tens of thousands user. In 2020, the developer of the software was finally arrested by the police.
Will there be loopholes in the rectification?
Facing the notice from the Ministry of Industry and Information Technology to complete the optimization of online storage services before the end of December 2021, Baidu online storage is the most stressed company. Netizens also look forward to Baidu Netdisk’s corresponding solutions. As of press time, Baidu has not responded yet.
However, new problems have also emerged. First, the Ministry of Industry and Information Technology pointed out that under the same network conditions, the minimum upload and download rates provided to free users should ensure that the basic download requirements are met.
How to define “basic download requirements”?
The Ministry of Industry and Information Technology has not given specific standards in the notice for the time being, which has left online disk companies with loopholes in the rectification and reform. “Meet the basic download requirements, but there is no set number of goals, and even the unit has no bids. This is not because the network disk says as much as it needs.” A netizen worried.
Second, companies that provide online disk services need to bear huge costs such as bandwidth, servers, operation and maintenance, and how to achieve a better balance between user reputation and corporate profitability is also a huge test facing companies.
Zhang Xiaorong, Dean of Deepin Technology Research Institute, believes that many online disks do not have mature business models and profit methods and can only survive by burning money. It is almost impossible to maintain a good user reputation while burning money.
Tang Dajie, a visiting researcher at Wuhan University, also said that only by maintaining the company’s breakeven and sustainable development on the basis of providing users with high-quality services to the maximum can the company’s value and future be maintained.
A netizen said worryingly: “The online storage business is different from other Internet businesses. The more multilateral customers of other businesses, the lower the cost, but the more customers of the online storage business, the higher the storage cost. I would advise you to expand your business leisurely, everyone. Use it leisurely too, otherwise one day the corresponding business will suddenly go offline and you won’t be able to find a place to cry.”
In fact, the Internet industry has set off a “hundred disk war”, and many online disk companies have given away storage space for free to attract users to download. However, due to the unclear compliance and profit model, including 360 cloud disk, Huawei cloud disk, UC network disk, Jinshan fast disk, etc., announced the closure of individual user storage services.
Public information shows that in 2016, the monthly cost of 360 SkyDrive in storage, server, and bandwidth exceeded 40 million yuan. Although it claims to have 200 million users, membership-paid users account for only 0.1%.
Baidu has also tried to solve the speed limit problem.
Soon after the developer of the cracked version of Baidu Netdisk Pandownload was arrested, Baidu Netdisk launched a “User Reward Program”. After participating in this program, users can share their idle network bandwidth and computer storage space to contribute to the transmission speed of Baidu SkyDrive; at the same time, users participating in the program will also receive points rewards from Baidu SkyDrive, which can be exchanged for Baidu SkyDrive Super members, speed download coupons and other prizes.
However, this plan quickly caused great controversy. Some users found that Baidu Netdisk enabled the program for users by default, and a large amount of broadband was taken up without knowing it. This once again made Baidu Netdisk stand on the cusp of the storm and had to apologize to the outside world and updated the software, turning off this feature by default.
Is there an alternative way of making a living on the network disk?
Although online disk companies have experienced a major reshuffle, personal cloud services are still in demand, especially with the advent of the 5G era, the demand for personal data and cloud storage has exploded again. Therefore, after a wave of companies withdraw from the market, there are also new players entering and exerting efforts.
Among them, there are both Internet giants andcell phoneVendors and operators are also closely related to the competition in the cloud computing market.
Take Ali as an example. After the UC network disk was closed, this year Ali launched a new personal cloud business, Aliyun disk. Zhang Jianfeng, President of Alibaba Cloud Intelligence, once said that the positioning of Alibaba Cloud Disk is not a network disk product, but a personal cloud. He believes that in the future, everyone will have a space on the cloud to store content, and what Alibaba Cloud wants to do is a future-oriented personal cloud product.
After the closure of Huawei’s network disk, Huawei also continued to make efforts in consumer cloud services to promote the layout of Huawei’s cloud space. In order to coordinate the development of consumer cloud services and Huawei Cloud, Zhang Pingan, President of Huawei Consumer Business Cloud Services, was also appointed as the CEO of Huawei Cloud. He revealed that Huawei Cloud and Huawei Terminal Cloud have already collaborated deeply in capability opening to provide users with unified services and experience, including unified account, payment, audio, video, map, and advertising capabilities.
The same applies to the three major operators’ He Caiyun, Tianyi Cloud Disk, and Wojia Cloud Disk. The interpreter of the telecom industry analysts even believes that Internet companies’ online disk and even cloud disk services for To C are losing money and paying the cost of IDC and servers without charging. Operators have a huge advantage in this market. Both the cloud and the Internet have their own assets and have mastered user resources. It is very easy to establish a charging model in the mobile phone tariff package.
In fact, Baidu Netdisk has also undergone changes in strategy and positioning in recent years. From the previous pure upload and download tools, it began to extend and explore product functions, and proposed a strategic upgrade from personal cloud storage applications to cloud service operating systems. , To provide a variety of cloud services in work, study, life and entertainment scenarios.
This year, Baidu Netdisk has reached a strategic cooperation with Ekatong Technology, an automotive technology company invested by Li Shufu, and the two parties will jointly explore the “car-to-cloud” car-machine interconnection program. According to reports, Baidu Netdisk will be installed on models using the intelligent network connection system of Yikatong Technology in the future. Realize the intercommunication of various types of files such as car end, mobile end, computer end picture, video, etc.
In any case, in the 5G era, personal cloud services are ushering in new development opportunities. We also look forward to online disk companies including Baidu.com to explore more diversified income methods in addition to membership fees, while also providing users Provide better services and experience, and truly realize a virtuous circle of business models.