According to CINNO Research’s monthly passenger vehicle sales monitoring data in the Chinese market, with the gradual expansion of vehicle production capacity, the performance of independent brands and new forces of new energy passenger vehicles in the Chinese market has strengthened. In the first three quarters of 2021, the quarterly sales of new energy passenger vehicles in the Chinese market showed an increasing trend, and the total sales of new energy passenger vehicles in the Chinese market in the first three quarters increased by nearly 2.1 times compared with the same period in 2020.
The development of new energy vehicles is the only way for China to move from a major automobile country to a powerful automobile country, and it is also an important part of the future for Chinese automobiles to go global and achieve curve overtaking in the automotive field.
In the era of irreversible development of new energy vehicles, we can see that many self-owned brand vehicles are developing rapidly. Not only have a large number of new power car manufacturers emerged, but also traditional and established self-owned brand enterprises are also working on the new energy vehicle market. There is no shortage of some well-known big factories.
The first three quarters: BYD and Tesla won the first and second place in the sales of new energy passenger car brands in the Chinese market
According to CINNO Research’s monthly passenger vehicle sales monitoring data in the Chinese market, with the gradual expansion of vehicle production capacity, the performance of independent brands and new forces of new energy passenger vehicles in the Chinese market has strengthened. In the first three quarters of 2021, the quarterly sales of new energy passenger vehicles in the Chinese market showed an increasing trend, and the total sales of new energy passenger vehicles in the Chinese market in the first three quarters increased by nearly 2.1 times compared with the same period in 2020.
In the first three quarters of 2021, among the Top 10 sales of new energy passenger car brands in the Chinese market, BYD ranked first in sales, with a market share of up to 24%. Tesla and Wuling Motors ranked second and third, respectively, with market shares. 22% and 21%; my country’s independent brands account for eight of the top ten rankings, with a total market share of 74% in total sales, reflecting the absolute position of domestic new energy passenger vehicles in the market.
BYD is the best seller of new energy vehicles among its own brands, and the DM and EV models behind it are indispensable. However, some problems are also reflected behind the high sales, such as a large proportion of DM models. Although the plug-in hybrid (PHEV) model still needs to exist in the market for a long time, it is still a little bit “invincible” compared to Tesla, which relies solely on pure electric vehicle sales.
Tesla still maintains its own characteristics, and currently four models are still on sale, and the popularity in the Chinese market is still unabated. Euler mainly contributes to the Great Wall Group’s sales of new energy vehicles. Although it has a gap in sales with BYD and Tesla, Great Wall Motors has determined its segmentation and focuses on the cute female market. I believe that it will still perform well in the future. It is reported that Mini cars, which have been favored by women, will also form a joint venture with Great Wall. The goal is to produce Mini electric cars for the Chinese market.
In terms of new forces, Weilai, Xiaopeng, and Ideal still maintain a good growth momentum. It is worth mentioning that Xiaopeng delivered more than 10,000 vehicles in September and October for two consecutive months.
CINNO Research predicts that with the steady growth of automotive consumer demand and the current supply of automotive chips, the estimated sales of new energy passenger vehicles in the Chinese market in the fourth quarter of 2021 will be about 1.1 million, which will still maintain high growth.
In 2021, the sales of new energy passenger vehicles in the Chinese market is expected to exceed 3 million, an increase of about 162% year-on-year. The market penetration rate may reach 16%, while the penetration rate of new energy passenger vehicles in the Chinese market in 2020 is less than 6% .
Car display accelerates the large-screen, LCD is still the mainstream
Since Tesla appeared in front of people with its signature 17-inch large screen, high-definition large screens have become a trend. With the development of new energy vehicles, OEMs are promoting the demand for autonomous driving and car home wireless interconnection. In order to create a technological entertainment atmosphere, more and more LCD screens are installed in the interiors of new energy vehicles. More and more.
The continuous increase in sales of new energy vehicles will not only bring huge market space to related semiconductor chip devices, but also directly lead to rapid growth in the amount of on-board display screens. In the past, traditional cars were basically the two parts of the instrument and the central control display screen. However, when new energy vehicles are rapidly developing, the traditional instrument panel, central control screen, and in-vehicle entertainment system terminals will face upgrades and integration. There are more and more screens inside, and cockpit electronics such as full LCD instrumentation, central control, HUD, transparent A-pillar, sunroof, car windows, etc. will bring a more intelligent and safe interactive experience.
However, in addition to the rapid increase in usage, on-board display screens are currently showing development trends such as large-screen, high-definition, interactive, multi-screen, and multi-modality. These trends are also more prominent in new energy vehicles.
According to data from CINNO Research, in the first three quarters of 2021, the sales of the CID 12.0″ and above size segment of the new energy passenger car in the Chinese market accounted for 48%, which is an increase of 29% compared with the CID of the same size segment of traditional fuel vehicles.
In terms of LCD meters, data from CINNO Research shows that the proportions of 8.0″-10.0″ and 12.0″ and above for new energy passenger car LCD meters in the Chinese market are 20% and 45%, respectively. Compared with fuel vehicles equipped with liquid crystals of the same size. The meter has increased by 13 percentage points and 20 percentage points respectively.
Both data show that the trend of large-screen display is becoming more and more obvious in terms of automotive LCD instrumentation and central control display. In the future, perhaps the physical buttons on new energy vehicles will gradually disappear and will be replaced by more and larger screens.
The benefits of a larger screen are more direct information transmission, reduced sight shifting, enhanced operability, better assistance, and more personalized settings. And the benefits of larger and more infotainment system screens, comprehensive information acquisition, multi-task execution, and reduced levels.
Large screens have become the mainstream trend of automotive interiors. From the current situation, the traditional two LCD screens may not be able to arouse the surprise eyes of ordinary people. Now the full-coverage LCD screen design that runs through the entire central control may become the mainstream in the future. . The entire center console is composed of at least 3 screens to create such a visually striking interior. From Ideal ONE to Mercedes-Benz EQS, Zhiji IML7, Ford EVOS, etc., such a penetrating large screen design is used.
As slave functioncell phoneIn the process of evolving to smart phones, as people’s needs increase, car display screens have begun to diversify, from screen materials, screen space layouts to screen shapes. Among them, the diversification of screen materials will be an important part of it, andYOU AREWith excellent color display performance and flexible bending characteristics, it will gradually be applied to display systems such as in-car instruments and entertainment systems in the future.
According to data from CINNO Research, the global automotive display market will still be dominated by TFT-LCD LCD screens from 2017 to 2025. It is estimated that automotive LCD screens will continue to grow by about 12% year-on-year in 2022, reaching an average annual rate of 2025. The compound growth rate will still reach about 8%.