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  • The “Code of Conduct for Internet Anchors” was officially released. These 31 kinds of behaviors must not appear
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The “Code of Conduct for Internet Anchors” was officially released. These 31 kinds of behaviors must not appear

Andrew 06/22/2022 3 min read

In addition, network anchors shall not conduct the following acts in the process of providing online performance and audio-visual program services:

1. Publishing content that violates the basic principles determined by the Constitution and violates national laws and regulations;

2. Publishing content that subverts state power, endangers national unity, sovereignty and territorial integrity, endangers national security, leaks state secrets, and damages national dignity, honor and interests;

3. Publishing content that weakens, distorts, or denies the leadership of the Communist Party of China, the socialist system, and reform and opening up;

4. Publishing content that denigrates the fine cultural traditions of the nation, incites national hatred and discrimination, distorts national history or figures in national history, hurts national feelings, undermines national unity, or violates national customs and habits;

5. Violating the national religious policy, carrying out religious activities in non-religious places, and promoting religious extremism, cults, etc.;

6. Spoofing, slandering, distorting or displaying Chinese excellent traditional culture, revolutionary culture and advanced socialist culture in an inappropriate way;

7. Spoof, distort, vilify, blaspheme, deny the deeds and spirits of heroes, martyrs and exemplary figures;

8. Using deep forgery technologies such as face changing to forge or tamper with party and state leaders, heroes and martyrs, party history, history, etc.;

9. Damage the public image of the people’s army, police, judges and other specific occupations and groups;

10. Advocating discrimination based on race, nationality, region, gender, occupation, physical or mental disability, etc.;

11. Promoting obscenity, gambling, drug use, exaggerating violence, bloodshed, terror, pyramid schemes, fraud, instigating crimes or teaching criminal methods, exposing investigative methods, displaying guns, and controlled knives;

12. Fabricating or deliberately spreading false terrorist information, false dangers, epidemics, disasters, and police situations, disrupting social security and public order, and undermining social stability;

13. Excessive horror, physical pain, mental hysteria, pictures, lines, music and sound effects that cause strong sensory and mental stimulation and can cause physical and mental discomfort;

14. Insulting, slandering others or spreading their privacy, infringing on the legitimate rights and interests of others;

15. Unauthorized use of copyrighted works of others;

16. Hype up social hotspots and sensitive issues or deliberately create “hot spots” of public opinion;

17. Hype up scandals, scandals, and bad deeds, spread low-key content, and promote content that violates the core socialist values ​​and public order and good customs;

18. Clothing and makeup, language behavior, and live broadcast room scenery, etc. show content that is sexually suggestive and sexually provocative;

19. Introduce or display suicide, self-mutilation, bloody violence, high-risk actions and other dangerous behaviors that are easy to imitate by minors, and show content that induces minors’ bad habits such as smoking and alcoholism;

20. Content that uses minors or minor characters to conduct non-advertising commercial promotions, performances or as gimmicks to obtain commercial or illegitimate benefits, and guide wrong values, outlook on life and morality;

21. Promote feudal superstition, cultural customs and ideas, violate scientific common sense, etc.;

22. Destroying the ecological environment, displaying cruelty to animals, killing and eating animals under state protection, etc.;

23. Excessive waste of food, displaying fake eating, vomiting, overeating, etc., or other content that is likely to lead to poor dietary consumption and food waste demonstration;

24. Guide users to interact in a vulgar manner, organize and incite fans to slander each other, step on and provoke war, spread rumors and attack, and implement cyber violence;

25. Marketing fake and shoddy goods, infringing intellectual property rights, or not meeting the requirements for personal and property safety, falsifying or tampering with data traffic such as transactions, attention, page views, and likes;

26. Exaggerated propaganda to mislead consumers, deceive consumers through false promises, use absolute terms, live broadcast sales of franchised and monopoly items without permission, etc. in violation of relevant laws and regulations on advertising;

27. Spread false and harassing advertisements through “barrage”, live broadcast room name, announcement, voice, etc.;

28. By means of organized hype, hiring navy to buy gifts, publicizing “gift lottery” and other means, imply, tempt and encourage users to “reward” large sums of money, lure underage users to “reward” or use false identity information to “reward”. reward”;

29. Filming or broadcasting in places involving national security and public safety, affecting the normal production and living order of the society, affecting the normal life of others, violating the privacy of others, and other places prohibited by laws and regulations;

30. Displaying or hyping up a large number of luxury goods, jewelry, banknotes and other assets, displaying uncontrolled extravagant life, and belittling low-income groups to show off their wealth;

31. Acts prohibited by laws and regulations and other acts that have a negative impact on online performances and online audio-visual ecology.

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