Kadokawa’s recently released 2022 financial report shows that their expectations for the Ayrden Ring are not high. Before the 2022 fiscal year, Kadokawa estimated that the profit of its gaming division would be around 1.3-1.8 billion yen (RMB 68.25 million-94.5 million), and in the second quarter it lowered the expected value to 900 million yen (RMB 4,725). 10,000 yuan), and the sales target is 4 million copies.
To date, however, the Ring of Ayrden has sold some 13.4 million copies, more than three times its expected sales. The Kadokawa game department also made a lot of money, with a profit of an astonishing 5.2 billion yen (RMB 273 million), which was more than 5 times the estimated profit.
A FAQ in its earnings report shows that the Ayrden Ring appears to have plans for more content:
Q: What are the estimated sales and shipments of Eldon Ring for the fiscal year ending March 31, 2023?
A: We do not disclose individual game sales or shipment forecasts. But we are considering a number of measures to help players continue to enjoy the title.
“Take multiple measures to retain players” seems to be the official hint of the DLC plan, but due to the recent unreleased works of many other manufacturers and the delay of DLC delays, it is also unknown when the DLC of “Eldon’s Circle” will be released.
