Subaru China disbanded? The official statement refutes the rumor: it is purely non-existent
The statement stated that since 2021, we have successively introduced the OUTBACK, SUBARU BRZ, FORESTER and other replacement and remodeled models, and will also introduce the pure electric SUV model SOLTERRA. In the future, we will also strive to introduce more attractive models to meet the needs of Chinese consumers.
Subaru China will continue to forge ahead in the Chinese market in the future,As always, we will provide customers who choose Subaru with the brand value and car experience of “safety and pleasure” that is unique to Subaru.
It is worth noting that although Subaru China attaches great importance to the Chinese market, its sales are indeed worrying.
In 2021, Subaru’s sales in China will only be 16,886 units, a year-on-year decrease of 22.82%.In the first half of 2022, Subaru imported 9,822 units, a year-on-year decrease of 36.38%.
In other words, the annual sales of Subaru Forester, Outback, and XV are almost the same as the one-month domestic sales of Civic.