The fleet will consist of cars from the three brands Peugeot, Citroen and DS. Starting in January next year, Casi, formerly known as imove, plans to add cars from other Stellantis brands to the fleet.
Sophieke Verhoeven, head of PSA finance at Stellantis, said: “We have observed that car subscriptions will be an important part of the automotive industry in the future, and we have determined that now is the right time to play a role in this area.”
Image credit: Stellantis
Stellantis sees the car subscription service as a complement to its traditional business, Verhoveven said. “It’s a way for us to reach out to a new customer base and improve the delivery of new customers, while also bringing in new revenue streams,” she said.
Casi is designed to help automakers, dealers, fleet operators and other businesses launch and expand car subscription services. The company has designed an all-in-one automotive subscription platform that provides multi-channel distribution, subscription management, and carefully selected operational services and ecosystem partners.
Stellantis has been steadily growing its subscription service in the US through its Free2move brand, which launched in Europe in 2016 and then debuted in Washington, D.C., in 2018. The company has since expanded the service to cities such as Austin, Columbus, Portland and Dever.
In May, Stellantis also agreed to buy the Share Now car-sharing business from BMW and Mercedes-Benz, the two German automakers that are now focusing on the software part of their mobility alliance.