As digital products become more and more popular, Nike is seeking to register its brand trademarks in the United States for various virtual goods, including shoes and clothing. The sportswear giant filed four applications with the U.S. Patent and Trademark Office on October 27, requesting protection of its trademarks in the categories of “downloadable virtual goods” and retail stores and entertainment-related services.
The digital products listed in the document include headwear, glasses, bags, backpacks and sports equipment. These applications are based on intended use and will not be finalized before they are put into commercial use.
As consumers purchase virtual goods such as digital art and video game skins for popular games such as “Fortnite” and “NBA 2K”, virtual goods such as clothing are becoming more and more popular.