The latest research report released by Strategy Analytics shows that in Q3 2021, tablet shipments have dropped by 10% year-on-year, but market demand is still much higher than before the epidemic. The new crown epidemic is still a major hidden danger in the world. With the advent of the Christmas season, the tension between high demand and low component supply will bring tests to manufacturers and their channel partners.
Eric Smith, Director of Networked Computing Equipment Services at Strategy Analytics, said: “AppleThe product portfolio is equipped with high-performance tablet computers, and its strong growth is at the expense of other manufacturers competing for tight supply. Lenovo,DellwithHPWait for saleWindowsManufacturers of detachable equipment achieved healthy growth during the quarter, whileMicrosoftStill under developmentSurfaceOld product portfolio. All of this caters to a larger trend-as the new school year begins, consumers will continue to work remotely (or at least mixed work), and students will continue to be closely connected to online learning platforms. “
Chirag Upadhyay, an industry analyst at Strategy Analytics, added: “The Chinese tablet market was very hot during the quarter.MilletwithgloryHas the strongest year-on-year growth rate, whileSamsungThe growth rates of Amazon, Amazon and Microsoft experienced double-digit declines. As the epidemic disrupted lives in different regions at different times, we expect that supply will remain tight, and demand will generally remain higher than the level before the epidemic. “
Q3 2021, Apple iOS/iPadShipments (wholesale) increased by 15% year-on-year to 17.3 million units, and the global market share increased by 8% to 38%
Although Samsung is still the largest Android manufacturer, Samsung’s tablet shipments fell by 23% year-on-year to 7.5 million units; the market share fell by 2.1% to 17% during the same period.
Lenovo’s tablet shipments increased by 5% year-on-year to 4.3 million units, which was the only year-on-year increase among all Android vendors; market share increased by 1.4 percentage points year-on-year to 9%
Amazon Fire tablet shipments fell 24% to 3.7 million units, and market share fell 1.4% to 8%
Huawei’s tablet shipments were 1.8 million units, a year-on-year decrease of 64%. Compared with Q3 2020, the market share dropped by 6 percentage points to 4%.