The latest research report released by Strategy Analytics shows that despite the shortage of components and supply constraints, global notebook computer shipments have increased by 8% year-on-year, yet another good quarterly growth has been achieved. Due to commercial demand, high-end products have grown strongly, and consumer spending has also increased due to higher discounts on high-end products such as MacBook Air and gaming notebooks. The report also pointed out that due to supply constraints increasingly affecting top suppliers, uncertainties in the next few quarters are shrouded in clouds.
Chirag Upadhyay, an industry analyst at Strategy Analytics, said: “The upgrade of commercial customers began as some employees returned to work in the office.educateThe demand (including consumers) is higher, and the discount during the return to school gives consumers a good reason to upgrade their equipment now. It is worth noting that the shortage of components and rising manufacturing and transportation costs have also delayed some orders from many manufacturers. In other words, shipments could have been higher. “
Eric Smith, Director of Network Computing at Strategy Analytics, added: “After several quarters of strong sales of Chromebooks, the year-on-year growth in Chromebook shipments fell to single digits. As most students return to the classroom, other expenditures take precedence over the purchase of computers. Demand for notebook education in China has slowed. Some manufacturers have cancelled or postponed orders until consumers have the budget to buy new notebooks again.”
Lenovo has dominated the market for the fourth consecutive quarter. In Q3 of 2021, Lenovo’s notebook computer shipments (wholesale) reached 15.3 million units; this was an increase of 5% from the 14.5 million shipments in the same period last year.HPIn the quarter, it maintained its second place in notebook computer shipments-shipments reached 14.3 million units, a year-on-year decrease of 5%; since the outbreak of the epidemic, this is the company’s first quarterly shipment decline year-on-year.DellShipments increased to 12.2 million units, an increase of 50% year-on-year; Dell maintained its third position in the world, but importantly, its market share increased by 5.1 percentage points to 18.2% in the same period last year.AppleThe MacOS business set a quarterly record in the company’s history, with Q3 shipments exceeding 6.5 million units, an increase of 10% over the same period last year.
Asustek ranks among the top 5 with the increase in shipments of commercial and consumer users; shipments increased to 5.1 million units, a year-on-year increase of 10%.