Once more and more consumers taste the disadvantages brought about by this model and choose to give up, the “Double Eleven” pre-sale system will go to pieces.A netizen in Beijing said that a pre-sale cut-out knitted sweater that was ordered in September has not been shipped yet, which makes her helpless: Beijing has cooled down and can’t wear it even if it arrives. What makes her even more incomprehensible is that on e-commerce platforms, the delivery time for pre-sale goods is getting longer and longer.
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Author: Bi Ge
More and more e-commerce companies implement the pre-sale system, and products that were available in three or five days will now take at least two weeks or one month, or even longer. The long delivery time of pre-sale goods, non-refundable and non-exchangeable “overlord clauses”, refunds for no goods, consumption of buyer expectations, etc., have become several major issues that have been criticized by consumers for the pre-sale model.
At present, the “Double Eleven” has entered the start-up stage, and various pre-sale promotions on major e-commerce platforms continue. On the surface, this is a win-win result for consumers and businesses. For consumers, e-commerce platforms and merchants often provide certain price promotions for pre-sale products, and consumers can enjoy corresponding discounts when they place an order early. For merchants, through the pre-sale model, some users can be locked in advance, so as to have a more accurate forecast and preparation for sales, and they are more comfortable in stocking. Especially with the popularity of the live delivery model, many head anchors often carry hundreds of millions or billions of goods in a live broadcast, which not only brings huge sales, but also puts the merchants under heavy delivery pressure. But through the pre-sale system, this pressure can be relieved.
However, many consumers have come into contact with the e-commerce pre-sales model and found that once the pre-sold goods arrive for too long, the losses they bring to themselves are greater than the benefits. The waiting period is too long, causing the required seasonal commodities to lose their required utility. “Spring clothes may not arrive until summer, and autumn clothes may not arrive until winter.” Waiting for a month or two has eroded the interest of online shoppers. When they find that the goods are not available, they are faced with the dilemma of no return or exchange. The “Double Eleven” pre-sale system is becoming a zero-sum game in which merchants benefit unilaterally and consumers pay for the entire bill. Merchants do not bear any losses such as return and exchange, but only enjoy the return of reducing pressure on stocking and inventory, while consumers have to bear the consequences of delays in receiving urgently needed goods.
The result of such unequal rights and responsibilities will cause the “Double Eleven” pre-sale system to lose more and more consumers’ trust. Once more and more consumers choose to give up because of the drawbacks brought about by this model, the “Double Eleven” pre-sale system will go to pieces.
Therefore, whether it is to safeguard the vital rights and interests of consumers, or to promote the sound development of the e-commerce industry and the pre-sale system, the pre-sale system cannot be turned into a “pit” for consumers.
In my opinion, the “Double Eleven” pre-sale system needs to be reformed from these aspects. The first is that the overlord clause similar to “pre-sale goods are not refundable or exchangeable” must be abolished. The “Measures for the Supervision and Handling of Contract Illegal Acts” Article 9, paragraph 1, item (3) stipulates that if a business operator and a consumer enter into a contract using standard terms, the operator shall not exempt the standard terms from being liable for the goods or services provided in accordance with the law. Responsibility. Consumers have the right to lodge a complaint with regulatory authorities such as industry and commerce, and industry and commerce departments will also impose penalties on businesses in accordance with relevant legal provisions.
Secondly, for the “Double Eleven” pre-sale system, consumers should be given the “right to regret in advance.” The State Administration for Market Supervision and Administration revised the “Interim Measures for Returning Goods Purchased Online within Seven Days without Reason” stipulates that consumers who need to purchase goods online for daily consumption shall comply with the “Consumer Rights Protection Law” within seven days from the date of receipt of the goods. Article 25 stipulates that if the goods are returned, the online product seller shall perform the obligation to return the goods without reason for seven days in accordance with the law. This is actually giving consumers the “right to regret” online shopping.
However, this right to regret is an afterthought, that is, consumers can only exercise after receiving online shopping. Then, in the face of the pre-sale model of products that lasts for several weeks, can consumers be given the “right to regret” that they can exercise at this stage, as long as they give a reasonable reason, they can give up the pre-ordered products.
Finally, in response to the problem of long-term non-delivery by merchants, e-commerce platforms should also take active actions to urge merchants to set a more reasonable delivery date, instead of allowing consumers to wait endlessly. After all, e-commerce platforms are also beneficiaries of the pre-sale model, and they also have to bear the corresponding platform management responsibilities.
Only through the above-mentioned efforts, the “Double Eleven” pre-sale system will not become a one-way game where merchants benefit and consumers pay, and consumers can be more assured to participate in this business promotion model. Due protection of rights and interests.