First, the 20 series graphics card squeezed toothpaste, there is no need to buy it; forbearance waited until the 30 series graphics card, catching up with the mining trend, the price of the graphics card is outrageous, NVIDIA will also take the initiative to develop “mining” graphics cards to embrace the miners , disgusting bad everyone.
It has been two years since I survived the mining boom. The 30-series graphics card has finally dropped to the selling price, but I hesitated to buy it for fear of being trapped by the mine; I finally waited for the 40-series graphics card, and the most cost-effective one is actually It is the flagship 4090.
NVIDIA really sucks for us gamers.
But don’t be sad, there are too many people who have been cheated by NVIDIA. Today, I will give you a set of people who have been hurt by NVIDIA.
NVIDIA has a lot of old accounts, and the earliest history of cheating can be traced back to the time when NVIDIA was just established.
It’s a matter of cheating, NVIDIA is planted in the bones.
It was January 1993, when the Chinese people on the other side of the ocean were busy preparing for the New Year, far northbeautifulJen-Hsun Huang took two partners, Curtis Priem and Chris Malachowsky, to start a company called NVIDIA.
After 2 years of hard work day and night, NVIDIA has created its first product, the NV 1. This graphics card chip for game consoles supports both 2D and 3D processing capabilities, as well as audio processing, which is a good thing.
But this product has a fatal problem. It uses a technology called “square drawing” to achieve the 3D effect of the game, but the mainstream of the industry at that time used the “triangle drawing” technology.
Contrary to mainstream technical standards, NV 1 is in an embarrassing situation: easy to use is easy to use, but many times it can’t be used, or you have to pay a higher cost to use it.
And the NV 1 sells for an astonishing $399, twice as much as other brands.
The money is not easy to use, and the situation of the NV 1 can be imagined. And the product can’t be sold, but NVIDIA has to continue to live, pay wages, and have to invest additionally to continue to develop second-generation products.
The consequence is,NVIDIA ran out of money, and the company’s personnel were laid off by 70% one after another. It is also reported that at that time, NVIDIA’s operating capital was only the last one month. If Xiao Huang can’t make any more money, everyone will have to drink the northwest wind. .
Just when Xiao Huang’s NVIDIA couldn’t stand it, Sega, a big game player, came to the rescue. They used the NV 1 chip on their own Saturn game console, and then became the largest customer of the NV 1 chip.
The product has a market, and NVIDIA is relieved.
Not only that,Sega also readily gave NVIDIA a deposit of $7 million to allow NVIDIA to develop the graphics chip for its own next-generation console, Dream cast.
Logically speaking, taking Party A’s money as an officer, no matter how outrageous the request is, you generally have to swallow it up.
In particular, Sega, the first party, still has a life-saving friendship for NVIDIA, and it should be more obedient.
However, NVIDIA is still not right. Sega realized that the “quadratic map” technology was flawed, so NVIDIA adopted “polygon stereo technology”, and even specially dispatched engineers to NVIDIA to assist in the development of NV 2.
NVIDIA, the second party, is a bully. It must not compromise. It must use the “quadratic map” technology, which eventually led to the failure of NV 2 development. Later, it was proved that Sega’s view was right.
And even so, Sega did not get back the 7 million deposit.
Money may be just a trivial matter for Sega, but the failure of the NV 2 chip development affected Sega’s new Dream cast, which eventually led to Sega’s defeat in the chaotic war in the game console world, and NVIDIA still has some blame.
After the death of the Sega host, NVIDIA went all the way smoothly, riding the wave of the computer graphics era opened by Win95, and established the current graphics card dominance in one fell swoop. Everyone is familiar with these stories, and we will not repeat them.
But during this period, NVIDIA kept provoking right and wrong everywhere, including the “heroic deeds” that offended all the three major game console manufacturers by themselves.
To give you a brief summary, NVIDIA pitMicrosoftIt was in the early 2000s, when the first generationXboxUsed NVIDIA GPU.
But after selling the first batch of Xbox, NVIDIA started to raise prices, and Microsoft was so angry that Microsoft turned to ATI to make graphics cards.
Later, when Sony was doing PS3, IBM developed a problem, so they found NVIDIA for emergency help.
As a result, NVIDIA pretended not to use the best 8800 GTX graphics card for Sony, but sold the RSX GPU modified from the 7800 GTX at a high price. There was a problem with this substitute, and the final performance was only equivalent to a lower-level graphics card. .
Find Sony’s inner shadow area ▼
In the end, the PS3 not only failed to meet the expected performance, but the price also remained high. Not only was the sales almost overtaken by the Xbox 360, but the entire division almost went out of business.
So when it came to the PS4 period, Sony turned to look for it.AMD。
As for the Switch, there are no such moths, but NVIDIA still has a flaw.
In 2017, the Switch light speed was cracked by hackers, and the vulnerability was actually on the graphics card Tegra X1 given by NVIDIA.
This graphics card is widely used in smart cars and other fields. When NVIDIA sells old jobs, it saves time and does not change at all.
This also led to the Tegra X1’s backup documentation being detailed enough to help hackers easily bypass the SMMU (Memory Management Unit) protection mechanism to complete the crack.
The hackers also thanked a wave of NVIDIA when they revealed the cracking principle.
The cracked version of Switch that is popular all over the world is forced toNintendoThe Ministry of Justice attacked, and for this reason, it also captured two key members of a game piracy organization in the United States.
In one breath, I can offend all the three major manufacturers of the game console industry. I can only say that the wall is not satisfied, only Lao Huang.
If it’s just that outsiders don’t show mercy, we can still say that maybe NVIDIA is protecting the calf, but in fact, NVIDIA tricks its own people, which is also called a sharp.
We all know that NVIDIA, as a graphics card chip designer, will only make a little public graphics card.
What our players buy is actually made by NVIDIA’s AIC partners (NVIDIA graphics card authorized manufacturers), such as what we often hearcolorful、ASUS、MSI、GALAXY, Gengsheng, etc. are these partners.
These AIC manufacturers are partners in name, but they are really humble in front of NVIDIA.
For a long time, NVIDIA management has had a very bad attitude towards these partners, and it has also been exposed that high-level officials have said “These guys (AIC) can make money off our chips without doing anything.”
This condescending attitude is also reflected in the actual distribution of money. At the same time as NVIDIA takes away most of the profits, AIC manufacturers have to lick NVIDIA. If the relationship with NVIDIA is bad, the backhand will be expelled from the team.
In the early days of NVIDIA, there used to be a manufacturer XFX, whose Chinese name was Xunjing, which was ridiculed by netizens as being more intimate than Lao Huang’s own son.
XFX used to be the highest level partner of NVIDIA in the world▼
At that time, XFX’s mental state when seeing other chips out of stock was: Can NVIDIA chips still be out of stock? Isn’t it always a large quantity and a good price?
With this advantage, XFX almost occupied all the high-end graphics card market that year, and many enthusiast players are proud of having a XFX graphics card in their hands.
But in October 2010, XFX and NVIDIA broke up every minute.
To this day, no one has been able to figure out who caused the two to collapse. Now XFX can only sell Su Ma’s A card to live.
Not only was it so cruel to the first-generation “pro son”, NVIDIA also recently broke down with EVGA.
After XFX bid farewell to NVIDIA, EVGA is also one of the AIC manufacturers that is recognized by the outside world as inheriting the status of “pro-son”, but just before the release of NVIDIA 40 series graphics cards, they announced that they would cut off their partnership with NVIDIA.
You must know that 75% of EVGA’s revenue comes from the sale of NVIDIA graphics cards. It is conceivable how unhappy EVGA is with NVIDIA, otherwise who will have a hard time with money?
Some media reports said “it’s about respect”.
A source familiar with the matter also said,Before NVIDIA publicly released the price of graphics cards such as RTX 3080, it did not even tell EVGA the cost price, which made EVGA extremely passive and could not formulate a sales strategy in advance.
Not only that,When selling graphics cards, NVIDIA will also make a decision to cut prices on its own without consulting with AIC manufacturers, forcing AIC manufacturers to follow their own rhythm.
On September 7, NVIDIA sold the belief version of the RTX 3090 Ti for $1,099.99 through Best Buy, while the cost of AIC manufacturers was $1,399.99 at that time, and merchants had to clear their inventory at a loss.
Originally, the mining boom was full before, but now it is okay for AIC manufacturers to make a loss and clear their inventory.
But EVGA happens to be one of the few manufacturers that insists on selling graphics cards to players at the original price in the mining boom, so this wave of losses can’t stand it. .
EVGA is like this, and the days of other AIC manufacturers can be imagined.
There is an interesting statistic, NVIDIA’s AIC gross profit margin has been declining since 2000, but NVIDIA’s own gross profit margin has been rising since 2005. After 2020, AIC’s gross profit margin has dropped to below 10%, while NVIDIA has risen to 60% above.
If we share weal and woe, everyone may still insist on it, but this shows that lying on everyone’s body and sucking blood, who is still a big grievance?
In addition to squeezing out two generations of “pro sons”, NVIDIA’s operations, many manufacturers have also been faintly on the verge of outbreak.
I still remember that in 2020, Ming Xuan, the “beggar gang leader” who was keen to produce various beggar-version graphics cards, was severely sanctioned by NVIDIA for driving down prices on Pinduoduo, and he directly lost the starting rights of the 30 series, various 30 series The graphics card market is also much slower than other brands.
A few days ago, when NVIDIA released the 40-series graphics card, Ming Xuan, who was suspected of “holding grudges”, also posted a message, which was interpreted by netizens as strange.
Look, what did NVIDIA do?
If you want Xiaofa to say that players are criticizing you, you can also say that now players are picky and picky, but all the partners are playing, then you are probably really wrong.
Although at present, NVIDIA still has enough technical strength to put on a high profile, manufacturers still have to look at the old yellow face.
But really speaking, the pace of AMD’s catching up next door can be regarded as keeping up with the ass.
Old Huang, let’s have some snacks.