Netflix poachs two Snap executives for ad sales
Hiring the two industry veterans marks Netflix’s commitment to building an ad-supported version of the streaming service, which is expected to launch next year.
“You two executives are perfectly positioned to help Netflix move quickly,” said Rich Greenfield, co-founder of LightShed Partners. “They have an excellent relationship with brands and advertisers who are willing to advertise on Netflix.”
Gorman is a well-respected executive who previously spent six years at Amazon. She joined Snap in 2018 at a time when the company was losing executives. Her arrival is seen as bringing credibility to Snap’s ad sales business.
Nalay joined Snap in 2020 after spending six years as senior vice president of ad sales at Hulu. He’s trying to help Snap get moretelevisionAdvertisement Income.
Snap confirmed the departures of the two executives but declined to comment further.
Netflix has been integrating pieces to launch a cheap, ad-supported streaming service. In July this year, the company announcedMicrosoftCompanies partner to provide advertising technology. The new executives will build relationships with advertisers looking to advertise on Netflix.
“It sends a message that Netflix is serious about building an ad business quickly,” Greenfield said.