Andy Lau’s Douyin concert
Nearly 400 million people watch online
At 8 p.m. on September 3, Andy Lau opened an online live concert with the theme “Sing me to you” on Douyin.
At the opening, Andy Lau was wearing a white suit. Although his face was full of traces of time, his temperament was still undiminished. With the end of a “Stupid Child”, the audience’s nostalgic plot was brought to the extreme. Since then, Andy Lau also sang classic songs including “Ice Rain”, “Love You Ten Thousand Years”, “Cry, Cry, It’s Not a Sin” and other classics.
The whole live broadcast was carried out in the form of chatting and singing. In the interactive session, Andy Lau shared his daily life, creative experience and other content. In the sharing of classic songs and sentences of true feelings, the fans onlookers were looking for one after another. Back to the memory of that year.
In fact, this is not the first time Andy Lau has held an online concert on Douyin. As early as the 40th anniversary of his debut in July 2021, he gave a commemorative performance to fans through live broadcast. Andy Lau said: “This is not a celebration of a person being popular for 40 years, but a celebration of a person who has worked seriously for 40 years.”
At that time, the cumulative number of viewers exceeded 100 million. After more than a year, Andy Lau returned again. Although there was no blessing from the 40th anniversary of his debut, the number of viewers only increased.
Judging from the data, the number of viewers exceeded 50 million within 5 minutes of the opening. After half an hour of broadcasting, the number of viewers in the live broadcast room reached 130 million. One hour after the opening, Andy Lau’s “Ice Rain” directly made the number of viewers exceed 200 million. , At the end of the concert, the number of viewers in the live broadcast room exceeded 350 million.
It is worth noting that according to the latest data, Douyin has more than 600 million daily active users, which means that nearly two-thirds of Douyin users watched Andy Lau’s live broadcast last night.
In terms of influence, this live broadcast not only surpassed the previous ones such as Eason Chan, Li Jian, Cui Jian and others, but also directly refreshed the online concert record.
Live broadcast with goods and tickets, short video promotion movies, online concerts
The 61-year-old is still actively embracing the Internet
“Those who can be popular for one or two years are lucky; those who can be popular for 10 to 20 years are virtuous; those who can be popular for 30 years are Andy Lau.” This is the most appropriate evaluation given by fans to Andy Lau.
Born on September 27, 1961, it has been 41 years since his debut. In 1990, Andy Lau and Jacky Cheung, Aaron Kwok, and Liming were named Hong Kong’s “Four Kings”, and they were also one of the most representative artists of the year.
Andy Lau has many labels on his body. As a singer, he is the Hong Kong singer with the most awards in the Guinness Book of World Records. “Practice”, “Stupid Child”, “Forget Love”, “It’s not a sin for a man to cry”, etc. are still available to this day. Respected. In terms of movies, Andy Lau has starred in hundreds of films, and has also invested in the production of many Chinese-language films. He has won the Best Actor at the Academy Awards three times, and the Best Actor at the Golden Horse Award twice. He has swept many awards from the music and film circles.
As an immortal male god who runs through the memories of the post-70s, 80s, and 90s, even if he is over 60 years old, even if he has debuted for more than 40 years, Andy Lau still has an unparalleled top-notch appeal.
This appeal is inseparable from Andy Lau’s mentality of actively embracing the Internet.
At the end of 2020, Andy Lau appeared in the live broadcast room of a well-known anchor. At that time, “Bomb Disposal Expert 2”, which he invested in and participated in, was about to be released, but due to the epidemic, the usual roadshow promotion was cancelled, so Andy Lau tested the water live broadcast to promote the new film and sold tickets by the way.
500,000 movie tickets were sold out in four rounds. The fastest round only took 3 seconds, and Andy Lau on the side said with an unbelievable expression: “Just now 5, 4, 3…all of a sudden sold out? What a fake. Ah, haha, is that true? Let’s stop chatting and just sell movie tickets.”
In the end, the bomb disposal experts received more than 1.3 billion box office. Perhaps it was this attempt that allowed Andy Lau to appreciate the sweetness of traffic.
Until January 2021, Andy Lau announced his official entry into Douyin, which is also Andy Lau’s first social account in the world. On the first day of entering, the number of fans exceeded 20 million. As of press time, the number of fans on Andy Lau’s Douyin account was 76.137 million, and this number is still growing rapidly.
It is worth noting that the number of Andy Lau’s fans last month was only over 70 million, ranking fifth on the Douyin fan list, followed by People’s Daily, CCTV News, Crazy Little Brother Yang, and Liu Genghong. With the blessing of a concert, its fans rose by nearly 6 million, jumping over Liu Genghong to the fourth position.
August data ranking
After the short video platform gained tens of millions of fans, Andy Lau did not slack off, but tried to realize this influence.
In the fifth video released, Liu DeHuaweiHis new movie “Crowded Crowd” has been promoted. Not only that, Andy Lau also personally sat in the Douyin live broadcast room to drain the flow of his new movie, and the number of online viewers at that time exceeded 30 million.
Facts have proved that the 61-year-old Tianwang is not a “stupid kid”, he knows how to adapt to the Internet.
With 76 million fans and nearly 400 million people watching a concert, this is almost impossible to achieve for any artist, but all this seems to be a matter of course for Andy Lau. Perhaps it is his 40-year accumulation of “serious work” that has achieved the miracle of traffic when embracing the Internet today.