The content of the complaint initiated by the collective complaint initiator “Don’t Take My Chicken Legs” on September 2 stated that it purchased the Ideal ONE on June 30, 2022, and the price was 349,800 yuan at that time, and the sales and car manufacturers were unified at the time of ordering. The caliber, did not mention the upgrade of the vehicle and the suspension of production and the price reduction and other related matters. When asked this question, they all said that there was no such plan, and they guaranteed a unified national price, and there was no price reduction. On August 19, 2022, Ideal ONE completed production and picked up the car. However, it was announced in less than half a month that Ideal ONE would be replaced and discontinued, with a terminal discount of about 20,000 yuan. The complainant believed that Li Auto had problems such as deception, concealment, and false publicity, which caused losses.
Image source: Black Cat Complaint Platform
As of press time, the number of people participating in complaints is still growing. There are currently 926 participants, and the complaint handling rate is 0%.
Image source: Sina Weibo
This is the case online, and the emotions of offline car owners are even more intense. On September 4, at an ideal car store in Hangzhou, a large number of 2021 ideal ONE car owners spontaneously pulled banners to defend their rights. Judging from the online video and pictures, these 2021 Lili ONE bodies are affixed with rights protection banners with slogans such as “Li Li Auto False Propaganda to Deceive Consumers”, “Li Li Auto Unscrupulous Car Enterprises Deceive Consumers” and other slogans.
The official confirmation of the replacement news will not affect the after-sales service after the production is discontinued.
The reporter learned from the content of the complaint that the main concerns of car owners in response to the price reduction of Ideal ONE and the suspension of production are: the price reduction will affect the price of second-hand cars and damage the interests of car owners; after-sales maintenance costs will increase after production is discontinued. At the same time, the car owner put forward the following demands: refund 20,000 yuan discount; in order to ensure the follow-up maintenance after the vehicle is discontinued, a lifetime warranty is provided; I reserve the right to replace the new vehicle.
The reporter contacted the official customer service of Ideal Auto. Regarding the reason for the controversial price reduction, the relevant customer service staff said, “The retail policy in different periods will be different, and the company will adjust the sales policy according to the market conditions in different periods. This is normal. business conduct”. In response to the rumors of discontinuation, the staff member said, “The Ideal L8 is a replacement product of the Ideal ONE. After the replacement is completed, the Ideal ONE will no longer be produced.” However, at present, Li Auto has not disclosed when the production of Li Li ONE will be discontinued, only that the new car Li Li L8 is planned to be released in November 2022.
Image source: Ideal car official APP
For the after-sales issues that car owners are concerned about, Li Auto released the “Explanation on Li Li ONE After-sales Guarantee and Software Upgrade Service” through the official APP, indicating that after Li Li L8 is released, Li Li Auto’s basic after-sales guarantee will not be affected, Li Auto will strictly implement the Warranty commitment of all car owners, and provide genuine original factory during useAccessoriesFor maintenance and warranty service. The reporter also got the same reply from the official customer service. At the same time, considering that the first Lili ONE owner who picked up the car has been using it for nearly three years, Lili Auto decided to provide all Lili ONE users on the basis of the original “three-year traffic worry-free plan”. , an additional three years of worry-free traffic, 20G free traffic per month, to ensure the ideal ONE owner’s car experience. For Lili ONE’s OTA software upgrade service, Lili Auto’s software team will also continue to develop and operate it.
Or make capacity for new cars, ideally halving the delivery volume in August
A few days ago, Li Auto just announced its August sales data, with a total of 4,571 new cars delivered, down 51.54% year-on-year and 56.14% month-on-month. Although Li Auto did not explain the reason for the decline in deliveries, it is speculated from other news released by Li Li that Li Li L9 has just started delivery, and the news of Li Li L8 was also announced recently. In August, the industry as a whole was affected by repeated epidemics and high temperature weather. , external factors such as power cuts in Sichuan and Chongqing have an impact on the ideal delivery performance this month.
In addition, there are still some hidden dangers in the release of the Ideal L8. At present, the news of the new car is very limited, but it is basically certain that it will be equipped with the same Brilliance Xinchen Power 1.5T four-cylinder range extender as the Ideal L9. At the same time, the design and intelligent system of the vehicle also Certain upgrades and adjustments will be made, which may also cause some dissatisfaction for consumers who have just purchased the ideal L9.