Microsoft’s MSN is more popular than CNN and may soon surpass BBC
Microsoft’s MSN news portal usually does not seem to receive much attention in the mainstream media, but the long-tail traffic is obviously very impressive. According to SimilarWeb data, the company seems to have been operating in a low-key manner better than most other news organizations. Close to surpassing the most popular English news website BBC.
SimilarWeb’s data is generated by applying machine learning and modeling to statistically representative data sets based on direct measurement of desktop and mobile web access (ie, sites that choose to share first-party analysis with SimilarWeb) And apps); contribution networks that aggregate device data; partnerships and public data extracted from websites and apps. Visit (session) refers to the visitor visited one or more pages on a website. Subsequent page views remain in the same visit until the user is inactive for more than 30 minutes.
Their data shows that during 2021, MSN’s traffic has steadily increased, while the traffic of BBC, CNN and other popular news sites has steadily declined.
In the past month, MSN was one of the few websites with increased traffic, and visits to the msn.com domain increased by 5% to 960.5 million visits.
On a year-on-year basis, among the top ten companies, only MSN and Yahoo Finance saw traffic growth, and MSN increased by 14.2% year-on-year.
Unlike most other websites, MSN is a news aggregator, which mainly obtains news content after permission from other news websites.MicrosoftCooperate with high-quality publishers such as “USA Today”, “New York Times”, Fox News, “Washington Post”, “Guardian” and more than 3000 brands in all major markets around the world to aggregate news, videos, photos and other content, And provide it to the network for free,cell phoneAnd the users on the PC, therefore, their success is essentially the success of the news source under the reward of hundreds of millions of dollars.
The company has been working hard to make its content appear in moreWindowsIn front of users, the tools used include their news and interest widgets, which are pushed to some unwilling users. Last year, MSN also drew criticism for replacing many of their editors with artificial intelligence, but both of these initiatives seem to have paid off.