News on November 3, local time on Tuesday, Microsoft released a series of new technologies that can allow its own cloud services to run in other data centers.Microsoft executives and analysts said that this cloud service strategy is the key to Microsoft’s continued growth in the cloud computing infrastructure market. Market research company Gartner estimates that Microsoft’s current cloud computing infrastructure market has reached $64.3 billion, second only to Amazon’s Amazon Web Services (AWS).
Microsoft said last week that Azure cloud service revenue increased by 48% year-on-year, and this performance helped Microsoft surpass in one fell swoopAppleThe company has become the world’s most valuable listed company.
Microsoft’s latest strategy in the cloud service market is to build the most profitable cloud software, such as database tools, so that these cloud software can run in its own data centers, customer data centers, and even Amazon and other competitors’ data centers.
Scott Guthrie, director of Microsoft’s cloud and artificial intelligence department, said that the company’s strategy has enabled many customers who cannot use Microsoft’s data center to continue to use Microsoft’s cloud services. Guthrie cited as an example, the law requires Royal Bank of Canada to keep part of its work information in its own data center, and it uses a technology called Azure Arc to connect these facilities to Microsoft cloud services.
“From past experience, the challenge for higher-level services has always been the problem of’locking in’. If you can only use them in your data center, what will happen?” Guthrie said. “This free migration makes customers feel more comfortable when using these services.”
Ed Anderson, vice president and senior analyst of market research company Gartner, said that this approach does broaden the channels for Microsoft to contact customers, but it also forces Microsoft to continuously improve the quality of software services, rather than simply improving these services. Computing power.
“Speaking truthfully, this kind of competition is better,” Anderson said. “Customers are not cold about rhetoric, they still want to look at the specific functions of related services. If the software license does not support, they will be cautious about cross-platform cloud services.”