A Meta spokesperson told TechCrunch in an email: “Super is a small, self-contained experiment that is being built out of a New Product Experiment (NPE) and is currently being tested with a small group of creators.”
Business Insider reports that Meta recently reached out to multiple creators asking them to try out the new project. The platform, which appears to function similarly to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.
The platform currently operates on a tiered system, where viewers pay for access to features in the stream. Viewers can also leave a tip to the streamer. The report states that creators pocket 100% of the tips and revenue earned through the tiered system.
“Right now, it’s limited to the web,” a Meta spokesperson told Business Insider. “They’ve been testing very quietly for about two years. The ultimate goal of the NPE project is to eventually create the next standalone project that can be part of the Meta product family.”
Meta’s early testing of Super comes after the company recently announced that Facebook will shut down its live shopping feature on October 1, shifting its focus to Reels. Live video shopping became publicly available on Facebook two years ago after a series of smaller trials and tests. The live-streaming shopping platform could end up being a significant revenue generator for Facebook, thanks to sales fees charged at checkout.
Live shopping is becoming more and more popular in Asia. However, with both Facebook and TikTok pulling back their live shopping plans, it appears that outside of Asia, general consumer awareness and adoption of live video shopping remains low.
However, early testing of Super shows that Meta believes there is a market for a live-streaming platform for influencers and creators. Meta is still in early beta testing of the platform and may be adjusted based on feedback from creators.