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For example, the “Financial Times” once pointed out that after the disappointing results of the British market exploration, TikTok is canceling plans to expand its live shopping business in Europe and the United States.
Earlier this month, however, another report noted that TikTok has reinvigorated itself again — restarting livestreaming in the U.S. market and increasing the time big brands spend on holiday season events.
This redirection of operational strategy is now underlined by a new report from Semafor, which outlines TikTok’s plans to replicate the successful Chinese model in the United States.
According to the report, the so-called “Project Aquaman” aims to provide training (content arrangement, shooting guidance, anchor recruitment, etc.) for live broadcasts hosted by brands and manufacturers, and it is said to have received at least 20 companies. response.
In addition, according to the recent job postings released by TikTok, the company is planning to establish a delivery center in the United States to penetrate into the e-commerce field. Involves services such as warehousing, distribution, and returns to ensure the rapid and sustainable growth of TikTok’s e-commerce services.