A few days ago, Land Rover released a redesigned new Range Rover and a Range Rover with an electric drive system. When the original Range Rover came out in 1970, it rewrote the car’s 4×4 rules. The people can drive the car from the asphalt road to the countryside, and then return to the city after making it dirty.
Although today’s market has oversaturated the concept of this high-end SUV, with its special fusion of comfort, performance and true all-terrain capabilities, this pinnacle model of Land Rover still maintains its status as an original model.
The long-lasting charm of the Range Rover is largely due to the logic of its proportions. This is a car with a distinct personality, so rethinking its design has never been an easy task-this may explain why the car has only undergone four facelifts until now. Seeing the static New Range Rover Range Rover, it is obvious that the participating designers have shown great restraint. There are no revolutionary changes here, not even the electric Range Rover. Instead, the design reflects the ongoing theme of Land Rover, which tends to be minimalist rather than extreme.
As these pictures show, the new car retains Range Rover’s unique descending roof line, strong waist, horizontal features and a lower rising threshold. The short front overhang and front face are visually enhanced by a deeper grille pattern and crossed gem-shaped headlights. A single characteristic line runs through the entire vehicle, ends in an ingot shape at the rear quarter, and then happily merges with the surrounding surface. The completely flat glass, without interruption between the glass and the pillar, adds the illusion of a single, solid sculptural form. The top of the side of the car body is also very delicate, and it uses a smooth laser welding interface to replace the traditional roof trim. At the rear of the car, the vertical taillights are wrapped in a black panel, and the horizontal part integrates the lights and defines the width of the vehicle.
Land Rover Design Director Massimo Frascella said: “The design has been carefully considered and accurate to the millimeter. From the proportions to all the surfaces, from the flat details such as glass, side vents, hidden waist decorations to the hidden taillights. Lighting technology. Everything is so pure, without any frills.”
This minimalist theme continues internally. The panoramic roof brings in natural light, while the low waistline and tall glass cover further promote the comfort in the cabin. The driver and front passenger usually sit very high in the Range Rover and have equal access to the large arc-shaped floating touch screen located in the center. At the same time, the dashboard is a semi-floating glass panel, the infotainment system gives a little tactile feedback, and there are Amazon Alexa and cabin air purification systems to reduce odors, bacteria and allergens.
The new Range Rover has brought a series of new natural and ecological fabrics. Like Kvadrat’s wool blended fabric, it uses woven yarns of different colors to layer various tones in the entire fabric. The Danish textile designer makes some of the finest modern materials, which are often used by leading furniture designers – and in the Range Rover, wool helps to create a modern living room environment feel. This fabric is also supplemented with more artificial materials, such as Ultrafabrics, which is a soft-touch polyurethane, with the touch of leather, but the weight is 30% lighter, and the amount of carbon dioxide produced is only a quarter.
At the same time, the floor mats are made of Econyl yarn, which uses recycled industrial plastics, fabric scraps and recycled marine plastics-containing 40% recycled content.
“The new Range Rover balances tradition and progress,” said Amy Frascella, Director of Colors and Materials. “All materials that our customers expect are reinterpreted in a modern and complex way. Continue our material strategy and develop alternative leather options. In addition, our flagship SUV provides the highest level of leather-free interior for the first time.” It is reported that he played a role in bringing these more modern options to the new Range Rover.
The new Land Rover Range Rover will be launched in the spring of 2022, and will also provide options for mild hybrid and plug-in hybrid systems. In 2024, there will be a battery electric car to join the family. Customers can choose four-seater, five-seater or seven-seater body design with standard wheelbase and long wheelbase, or choose the pinnacle SV model cooperating with the brand’s special vehicle business unit.
Gerry McGovern said that Range Rover possesses unparalleled characteristics, from its impeccable and restrained appearance to its flawless and tranquil sanctuary. The chief creative officer of Jaguar Land Rover is speaking in his own self-confident way, which can be said to be won because he is largely responsible for guiding the super success of this brand, like Aurora and New Defender. For Range Rover, McGovern is not interested in issuing radical design statements, instead using technology and the latest manufacturing methods to perfect the design. He continued: “In the creative wisdom and thebeautifulUnder the influence of desire, it did not follow fashion or trends, but through modernist design concepts combined with more than 50 years of evolution, it has simply become the most desirable Range Rover ever. “