Thanks to the expansion of Jumia’s distribution and logistics network, it is seeing increasing usage in rural Africa, which accounted for 27% of orders on its website last year, figures show.
Apoorva Kumar, COO of Jumia Group, said: “Using the latest in-time logistics technology will allow Jumia to provide our consumers with on-demand delivery of the products they need – just in time. Zipline’s just-in-time logistics system will provide fast and convenient service. . This will support Jumia’s commitment to sustainability and innovation and provide much-needed services to rural and remote areas where traditional delivery services are challenged.”
The drones deployed in Ghana are understood to have a maximum payload of 11.8 litres or 6.6 lbs (3kg), meaning only a select few will be delivered through the service.
Daniel Marfo, Senior Vice President of Zipline Africa, said: “Zipline is delighted to partner with Jumia to leverage just-in-time logistics to improve the lives of customers across Africa. This partnership will increase customer access to goods and help SMEs grow. Zipline is safe and efficient The just-in-time logistics system will make shopping on Jumia more convenient, sustainable and accessible for customers.”
Jumia said it launched the service after a successful pilot between its centers in Ghana.
Jumia has also recently been working to add eco-friendly delivery options, following recent deals with Ghana’s Solar Taxi and Kenya’s eBee.
Founded in 2014, Zipline initially operated in Rwanda and later in Ghana using its autonomous electric drones to deliver life-saving medical supplies – including blood and vaccines. The startup has since expanded its operations to other countries in Africa and has become a logistics provider in the U.S. to companies including Novant Health and retail giant Walmart.