As the former chief designer of Apple, Jony Ive left Apple in 2019 and established his own design consulting company, and later signed contracts with companies such as Airbnb and Ferrari.On Wednesday, Jony Ive’s LoveFrom design studio announced the Terra Carta badge, which aims to award the award to companies that are in a leading position in creating a sustainable market.
It is reported that as part of Prince Charles’ “Sustainable Market Initiative”, Jony Ive personally participated in the design of Terra Carta.
The environmental protection company established this year focuses on climate change and aims to “reunite mankind and the earth by granting basic rights and values to nature.”
WallpaperAccording to reports, the first 45 companies that promised to limit global warming have received the Terra Carta badge this week.
In addition, according to Forbes, the list of awards was announced at the opening of the three-day Terra Carta Action Forum, which includes Amazon, Salesforce,HP, IBM, andAppleChip foundry partner TSMC.
Wallpaper delved into the complexity of the LoveFrom badge design, pointing out that it incorporates natural imagery, sacred geometry, and custom fonts in the circular design of Terra Carta Seal.
Inhabiting the central area of the badge includes leaves, acorns, ferns, magnolia, phlox, ladybugs, monarch butterflies, birds, and bees, which together convey the green vision of the Terra Carta badge.
Finally, the Terra Carta Design Lab project launched in July is a competition that invites students from the Royal College of Art in London to explore and create solutions for a sustainable future.
Jony Ive said: By arranging these natural elements in the badge image, it demonstrates the flexibility and vitality of nature. This is a visual feast belonging to natural forces, rather than just staying on the decorative level superficially. These natural forms give vitality to the design itself.