On November 2, JD.com released the first daily report on Double Eleven. As of 24:00 on November 1, 139 brands have placed orders exceeding 100 million yuan, among which Apple, Xiaomi, Haier, Lenovo, Midea, Huawei and other brands have placed orders of more than 1 billion yuan; 43,276 merchants’ transaction volume has increased by more than 200% year-on-year .
Guangdong, Jiangsu, Beijing, Shanghai, and Sichuan are among the top 5 provinces and cities in terms of turnover. The provinces and cities with the highest turnover growth are Anhui, Zhejiang, Hunan, Hubei, and Jiangxi. JD 11.11 attracted the participation of a large number of young users, and the proportion of new users of Generation Z was as high as 36.9%.
Among them, the overall turnover of JD home appliance stores in 1 hour and 45 minutes exceeded the whole day of the same period last year; the average unit price of the opening bonus increased by more than 50% compared with the same period. Up to now, Haier has steadily ranked first in sales of all categories of home appliances in JD.com. Zhang Yuepeng, head of Haier Smart Home JD.com, said that JD.com will open on 11.11 early this year to 8pm. This mode of not staying up late to buy electricity has caused a very strong consumption explosiveness. The sales of all categories of goods have exceeded previous years. I believe that on November 11. This model will usher in a new round of sales peaks in Japan.
Judging from the performance of JD Computer Digital’s high-end products, the turnover of high-performance graphics cards increased by 150% year-on-year;DellThe designer’s performance is outstanding. Just 17 seconds after 8 pm, the turnover of smart digital products exceeded 100 million; in the first two hours, the turnover of home projectors exceeded the whole day of last year; the turnover of smart wearable devices increased by 180% year-on-year, and the sales of a new C2M home printer Break 10,000 units.
The relevant person in charge of Huawei said that the turnover of Huawei Smart Screen exceeded the whole month of November last year in only half an hour, and Huawei Watch exceeded the whole day of last year in 1 hour. Huawei bracelets also created outstanding results with a year-on-year increase of 10 times.
From Jingdongcell phoneIn terms of category performance,iPhoneThe turnover exceeded 100 million in 3 seconds,Millet,gloryThe turnover of the whole day increased by more than 100% year-on-year,OPPOSales increased by more than 3 times, emerging categoriesHisense5 hours of reading mobile phone sales exceeded the whole day last year.
This year, Jingdong 11.11, more than 6000 new apparel brands participated. In the opening 6 hours, the turnover of over 600 brands exceeded the whole day of last year by 5 times, and the turnover of over 300 brands increased by 10 times compared with the same period last year. The overall growth of over 150 international brands such as Levi’s and ECCO exceeded 5 times, and the overall growth of over 300 domestic brands such as Belle and Bosideng exceeded 6 times. In terms of sports shoes and apparel, Fila, Anta, and Mizuno achieved transactions exceeding the entire day of last year in the first 30 minutes, 1 hour, and 4 hours, respectively.
The full-day turnover of JD Beauty has doubled year-on-year; the full-day turnover of JD luxury products increased by 166% year-on-year; in the first 6 hours, the turnover of Jingdong pets exceeded the entire day of last year; the turnover of JD International increased by more than 70% year-on-year.
In addition, the total turnover of JD.com’s own brands increased by 165% year-on-year, of which Jingdong Manufacturing increased by 154%. Yu Hailong, the sales director of Chengde Shenli Foods, who has been cooperating with Beijing Tokyo Manufacturing for many years, said: “Due to consumers’ recognition of the Beijing Tokyo Manufacturing brand and the improvement of the 4-hour panic buying experience, the sales of chestnuts we supplied exceeded the whole day of last year in less than 4 hours. , Creating another new sales record for our participation in JD 11.11.”
Offline, at 8 pm on October 31st, tens of thousands of offline physical stores on JD.com ushered in a peak in consumption. JD.com’s offline self-operated stores exceeded 200 million transactions throughout the day, and the store’s visitor flow exceeded 100,000; JD’s Super Sports Chongqing Store’s transaction volume increased by 145% year-on-year; in 1 hour and 45 minutes, JD’s home appliance store’s overall transaction volume exceeded that of last year Day; the opening 10 minutes, the turnover of Jingdong Maternal and Child Life Museum stores exceeded the whole day of last year. In addition, on the day of the opening day, mobile phone communications transactions increased by 15 times year-on-year, household appliances increased by more than 10 times, and snack food increased by more than 10 times. Jingdong Hourly Shopping and Jingdong Daojia double-platform washing, care and beauty products have increased by more than 4 times, pet supplies have increased by more than 5 times, and Watsons stores have increased by nearly 4 times.
Duan Juntao, a service provider from JD Computer Digital Store in Henan, said: “JD.com will attract consumers to stores on JD.com on 11.11 this year. The sales of hourly purchases have accounted for more than 20% of the total. Without increasing operating costs, it will bring us pure increase.”
The turnover of JD Fresh Foods 10 minutes before the opening day increased by 145% year-on-year. This year, national production from the place of origin of the landmark has received little more attention. Xinjiang Korla fragrant pear, Jiangsu Suqian king crab, Ningxia wine, and Guizhou Xiuwen kiwi fruit are all key support objects for JD.com to help farmers and promote rural revitalization. The full-day turnover has increased by 3 times, 4 times, 6 times and 8 times respectively year-on-year. .
It is reported that at 8 o’clock in the evening on October 31, Jingdong 11.11 was fully opened. 20 minutes after the opening at 8 pm on October 31, Jingdong’s live broadcast of the goods exceeded the entire day of November 1 last year.