In mid-January this year, the game “PUBG Mobile”, which costs 98 yuan, has truly become a free game. All players around the world can “eat chicken” for free, which has brought rebirth to the game.
Recently, Krafton (Blue Hole), the developer of PUBG, released the latest earnings report. The report shows that after the game is free, sales on PC increased by 61% year-on-year, reaching US$82.3 million (about 560 million yuan) in the first quarter. .
Console edition sales rose even more, up 124% from the previous quarter and 274% year-over-year.The game also “nearly tripled” its average monthly active users compared to the fourth quarter of 2021.
It can be said that the free strategy is very wise, and timely saved the embarrassing situation of “PUBG Mobile” gradually becoming lonely. Moreover, the free mode of the game is matchmaking, and there is still a charge for ranking.
This has also created a peculiar phenomenon. Because it is free, players can cheat freely. In the matchmaking game, “fairy gods” are flying all over the sky, but there are few cheaters in the qualifying competition.
Therefore, for players, if they can’t stand cheating and want to play qualifying matches, they will convert into paying users sooner or later.To sum up in one sentence, “PUBG Mobile” seems to be free, but it doesn’t seem to be.