At the Hongmeng OS 3.0 conference at the end of July this year,HuaweiAnnounced the official launch of the ride-hailing service Petal Travel. Based on Huawei’s self-developed map engine capabilities, Petal Travel provides aggregated taxi services. Users don’t need to download the app, the service card provides the same experience as the app and can becell phone, watch, tablet, PC and other devices are used collaboratively.
Since it does not directly provide transportation capacity, Huawei adopts an aggregation model to enter the online car-hailing service, which is also the approach adopted by companies such as AutoNavi and Meituan to enter the online car-hailing industry. In the early days, Petal travel aggregated Shouqi car-hailing and Shenzhou special car, but only provided services in a few cities such as Beijing, Shenzhen, and Nanjing.
In the field of travel, Huawei is showing greater ambitions. According to people familiar with the matter, Huawei’s goal of Petal Travel is to enter the national market, and it intends to contact more online car-hailing service providers. Currently, it is negotiating full access with T3 Travel.
In fact, Huawei’s launch of Petal travel and Petal maps is inseparable from Google. Due to the inability to use Google’s GMS services, Huawei is facing the interruption of various user services in overseas markets. Against this background, Huawei launched its own Petal map to try to build its own ecosystem.
However, just as the development and growth of Hongmeng OS requires its own differentiated functions, the Huawei Petal map needs more users and service support to build an ecosystem. The ride-hailing app Petal Travel is an important part.
It is worth noting that in recent years, safety and compliance have become the most important factors affecting the development of the car-hailing industry, as is the aggregation model. In the selection of partners, Huawei also has a clear tendency to choose. Whether it is the Shouqi Car-hailing and Shenzhou Special Cars that have been piloted before, or the T3 travel that is negotiating full access, the B2C model is mainly used, which can have a relatively high capacity for compliance. Strong control.
According to the data disclosed by Cui Dayong, CEO of T3 Travel, it has entered 92 cities across the country and has a compliance capacity of more than 800,000, ranking first in the industry. If full access to T3 travel, Huawei Petal travel coverage will also expand to 92 cities, and can ensure compliance.
For T3 Travel, with the background of FAW, Dongfeng, Changan and other national teams, it also needs more user scale to help him go further in the market, and it is reasonable to discuss cooperation with Huawei.
According to data released by Yu Chengdong, CEO of Huawei Terminal BG, the number of Huawei devices equipped with Hongmeng OS has exceeded 300 million. The traffic pool of these 300 million users is also required for T3 travel. After the user scale is expanded, the compliant driver capacity can have more income.
In addition, an industry person who is concerned about smart travel analyzed to Sina Technology that if Huawei and T3 travel reach a cooperation, the areas of cooperation between the two parties may not only be online car-hailing, but may even involve new energy vehicles, autonomous driving and other businesses.
At present, the new energy vehicle business is becoming one of Huawei’s important business directions. In addition to selling cars to the C-end, the B-end is also a good business. And T3 travel is promoting the new energy of platform vehicles. According to the data released by Cui Dayong, new energy vehicles accounted for 92% of T3 travel self-operated vehicles.
In terms of autonomous driving, this is also one of the core business directions of Huawei and T3 travel investment. In the context of the current travel industry emphasizing compliance and data security, autonomous and controllable autonomous driving technology, scenarios, and data will also become potential spaces for cooperation between the two parties.