The data agency IDC recently released a report that the shortage of supply chain ultimately affected the global smartphone market, resulting in a 6.7% drop in global mobile phone shipments in the third quarter.According to IDC global mobile phone product-related data for this quarter, smartphone manufacturers shipped 331.2 million units in this quarter. Although it is expected that there will be a slight decline in the seasonally low third quarter, the actual decline of -6.7% is more than twice the original expected -2.9%.
“Supply chain and component shortage problems plague smartcell phoneThe market, although it has an adverse effect on many other industries, the smartphone market is especially true, and it is not immune to this problem,” said Nabila Popal, research director of IDC’s mobile and consumer device tracker. “To be honest, the mobile phone industry has never completely failed Affected by the shortage, the previous shortage only limited the growth rate, and it has not been severe enough to cause a decline in shipments. However, now the problem has become more complex, and shortages are affecting all manufacturers. In addition to component shortages, the industry also faces manufacturing and logistics challenges. Stricter testing and quarantine policies have led to delays in transportation and China’s power regulation. Although all efforts are trying to alleviate “Affected by this, all major suppliers have lowered their production targets for the fourth quarter. We don’t expect the supply-side problems to be alleviated until next year.”
Although almost all regions saw a decline in shipments in the third quarter of 2021, the severity of the impact varies from region to region. Central and Eastern Europe (CEE) and Asia Pacific (excluding Japan and China) (APeJC) had the largest year-on-year declines, at -23.2% and -11.6%, respectively. However, in regions such as the United States, Western Europe, and China, the year-on-year decline was smaller, at -0.2%, -4.6%, and -4.4%, respectively, because these regions are usually given more priority by suppliers.
Samsung ranked first with 69 million units shipped and a 20.8% market share this quarter. This was mainly due to supply constraints, which dropped by 14.2% year-on-year.
Apple re-ranked second with 50.4 million shipments, with a market share of 15.2%, a year-on-year increase of 20.8%.MilletAfter achieving high double-digit growth in the first four quarters, it fell by 4.6% in the third quarter of 2021 because it is still working to solve the supply problems that it did not encounter in the previous quarters, but they still have a 13.4% share And the shipment volume of 44.3 million units ranked third.
I live 和OPPOTied for fourth place*, with shipments of 33.3 million units and 33.2 million units, with market shares of 10.1% and 10.0%, respectively. Vivo’s shipments increased by 5.8% year-on-year, while OPPO’s shipments increased by 8.6% year-on-year.