Due to the slowdown in consumer demand,educateDemand is largely met, and corporate demand is crowded out due to deteriorating macroeconomic conditions, with further contraction expected in 2023. The combined market for PCs and tablets is expected to decline by 2.6% in 2023 before returning to growth in 2024.
“While demand is slowing, the outlook for shipments remains above pre-pandemic levels,” said IDC research expert Jitesh Ubrani.Windows10’s support is nearing the end, and a slow economic recovery and enterprise hardware refreshes will drive long-term demand. Educational deployments and hybrid work are also expected to be important drivers of additional business volumes.”
Linn Huang, research vice president at IDC, said: “With the economic downturn, we expect deteriorating consumer sentiment to lead to further contraction in the consumer market over the next six quarters. Economic recovery may drive our forecast ahead of the next major refresh cycle. Some growth in the outside years. Although volumes will not reach the peak of the pandemic, we expect the consumer market to move towards the higher end of the market.”