Stable user demand and an increasing number of industry participants have made the Chinese tablet computer market the only country in the world to maintain a double-digit year-on-year growth rate in the third quarter of 2021. The steady increase in shipments has helped China’s tablet PC market continue to expand its share and has become the world’s second largest market. Compared with other countries and regions, the Chinese tablet PC market will continue to grow in the coming period.
China’s tablet computer consumer market in the third quarter of 2021: Unlike overseas markets, domestic users still have strong demand for tablet computers. In addition to traditional audio and video, game entertainment and other daily use,educateUsers have become the main users of tablets. Part of the education industry purchases are migrated to purchases by individual consumers. The “double reduction” policy has increased the importance of daily independent learning. It has also promoted the demand for tablet computers and the convenience of daily learning. This makes the newly enrolled pupils and universities every year become The largest new user group in the tablet market. Therefore, driven by the August and September school season, the shipment of the Chinese tablet consumer market in the third quarter of this year exceeded the second quarter of the “618” mid-year promotion.
China’s tablet PC commercial market in the third quarter of 2021: The significant decline was mainly due to the government’s procurement of large-scale “Census” projects in the same period last year. However, starting from the third quarter, due to tight budgets, unclear related policies, and increasingly saturated retention rates, the growth rate of the education industry has slowed down, and shipments have been significantly lower than expected, and subsequent quarters have been unable to maintain substantial growth. Corporate procurement is still concentrated in traditional industries such as finance, transportation, manufacturing and services, and business opportunities in other industries are hard to find. The overall commercial market will face greater challenges in the future.
The performance of China’s tablet computer market remains strong. In addition to the strong market demand, the increasing emphasis and investment of major manufacturers on tablets have also promoted the steady progress of the entire market. Especially domesticcell phoneThe continuous entry of major manufacturers and the active participation of some small manufacturers have significantly improved the competitiveness of Android tablets and their attractiveness to users. Especially in the mainstream price range of 2000-3000 yuan, users have more and more choices for domestic Android products, making the market share of Android tablets increased to 62.3% from 59.4% in the same period last year.
However, the increase of industry players and the enhancement of their respective product strengths have also intensified competition in the Chinese tablet computer market. In the past year, due to the continuous shortage of the supply chain and the high demand of users, the price of tablet computers has continued to increase. However, for the “Double Eleven” year-end promotion that is being enthusiastically carried out this year, in the face of intensified market competition, various manufacturers have also invested resources to cooperate with channels and e-commerce platforms. Under the premise of ensuring supply as much as possible, preferential treatment Promotions have been significantly increased, and the average price of tablet computers has dropped compared to last year’s Double Eleven, from an average retail price of RMB 3082 to RMB 2580. The increase in the discount rate has further stimulated consumers’ desire to buy, increased product sales, and gave a complete picture of the rapid growth of Chinese tablet computers in 2021.beautifulperiod.
IDC China Senior Analyst Guo Tianxiang said: The outbreak of the “new crown epidemic” in 2020 has rekindled users’ enthusiasm for tablets. In the “post-epidemic” era, the good use experience of tablet computers as large-screen terminals and the improvement of product power have not significantly reduced the frequency and duration of use by Chinese consumers. Coupled with the attention and participation of all aspects of the industry, it is expected that China’s tablet PC market shipments in 2021 will hit a new high since 2014. For the upcoming 2022, IDC predicts that the Chinese tablet market still has room for growth.