High price, slow charging
Shared power bank was complained
The Beiqing Daily reporter learned that the price of most charging treasures in Beijing is 3 yuan/hour, the price of most charging treasures in the Sanlitun business district is 4 yuan/hour, and one place is 6 yuan/hour. Some netizens reported that shared charging treasures in some areas cost 10 yuan an hour.
A reporter from the Beiqing Daily saw at a vertical charging treasure cabinet in Sanlitun that within 5 minutes, seven or eight people were lending and returning the charging treasure in front of the cabinet.
“When it was cheap a few years ago, it was one or two yuan per hour. In recent years, it seems to be three or four yuan.” Many consumers said, “The price of a charging treasure of 4 yuan is high, and you can buy one after renting it a dozen times. Charging treasure.”
Many users also said that the shared charging treasure is slow to charge. The Beiqing Daily reporter randomly rented 3 charging treasures from different platforms. , which is 10.5W. The current mainstreamcell phoneThe charging ports are both 67W and 120W. This means that if the fast charge can be fully charged in about half an hour, the power bank will take at least 4 hours to fully charge a normal-capacity mobile phone battery. This means that consumers need to spend about 12-40 yuan to fully charge once.
Merchants set their own prices
The platform is still “burning money for the market”
A reporter from Beiqing Daily found that there are four main companies in the shared charging treasure industry: Meituan, Monster Charging, Xiaodian and Street Electric. A number of platform operators have revealed that “the charging treasure rental price is set by the merchants, and the platform does not interfere much.” When asked whether the price of 5 yuan/30 minutes or 9 yuan/hour in the bustling area is reasonable, they all Indicates that it still falls within a reasonable range. Only when the price is too high and no one is renting, the platform will provide some suggestions to help merchants obtain benefits.
Chen Liteng, a life service e-commerce analyst at the E-Commerce Research Center of Netease, said that the shared charging treasures in the past were very popular. However, the single profit model made it difficult for shared charging treasures to develop further, and the market’s popularity for shared charging treasures was also declining.
A reporter from Beiqing Daily learned that Monster Charge’s financial report for the first quarter of 2022 showed that the operating income in the first quarter of this year was 737.1 million yuan. From the operational data, Monster Charge’s POI and the cumulative number of registered users maintained a growth trend. The number of users increased by 12 million, the cumulative number of registered users reached 298.9 million, and the number of online shared power banks was 5.7 million. But in this case, its net loss amounted to 96.41 million yuan, compared with a profit of 15.1 million yuan in the same period last year. This is the third consecutive quarter that Monster Charge has suffered losses, and the losses have expanded.
The listing plan of Xiaodian Technology has also been put on hold. Its prospectus revealed that from 2018 to 2020, Xiaodian Technology achieved net profits of -36 million yuan, 137 million yuan and -104 million yuan respectively, and adjusted net profits were -0.45 billion yuan, 194 million yuan and -107 million yuan respectively. . According to its prospectus, the incentive fees paid to point partners and channel partners were 105 million yuan, 715 million yuan, and 1.013 billion yuan, accounting for 25%, 44%, and 53% of revenue, respectively. A similar situation can also be found in the financial report of Monster Charge. This means that platform companies are very dependent on channels and are still in the stage of “burning money” for market share.
Single income restricts development
The opaque charging standard affects the experience
“Shared charging treasures of the same brand have different charging standards in different scenarios, and no specific rules have been announced, which leads to the fact that most users of shared charging treasures are related to the phenomenon of indiscriminate charging of products.” Some people believe that “the problem of different charging standards will Affecting the user experience, resulting in the decline of industry reputation and loss of users, and the single profit model is the main problem faced by the shared power bank, which restricts the further development of the industry.”
However, analysts believe that product leasing is still the core business model of the shared power bank industry due to factors such as small competition barriers and low user switching costs. But at the same time, brands are also actively exploring other business models, such as developing customized products and cross-border cooperation.
Text/Reporter Wen Jing, intern Zhuang Daiying