In a statement this week, Heinz brand manager Alyssa Cicero said: “This collection is a sustainable celebration of the character Heinz ketchup stains bring to apparel and invites our fans to embrace a new iconic symbol.”
Heinz aims to draw attention to its ketchup, while also emphasizing the importance of recycling clothing.
Erin Wallace, vice president of general marketing at ThredUP, said: “At ThredUP, we believe that every garment deserves a second life – even summerbarbecuethe victim. “
The clothes were released in two waves, one on August 30 and one on September 13. The clothes ranged from a $297.99 (£256, AU$435) Gucci shirt with a stained hem to a $11.99 Champion T-shirt with a stained chest.
Proceeds from the sale will be donated to Rise Against Hunger, a nonprofit that provides hunger relief in developing countries.