In the program, the host Yang Lan asked: In the previous interview with Li Ning, he said that if he went back to the entrepreneurial stage of that year, he would never use his own name to name the product. What do you think?
He Xiaopeng said: I don’t want to go back to that day. I think it’s a responsibility and a pressure. Accountability will allow you to do things better, be more reliable, and lead to higher customer satisfaction. But the pressure is that as the scale gets bigger, so does the pressure.
In fact, He Xiaopeng had previously responded to why it was called “Xpeng Motors”. At that time, the co-founding team found that when they had prepared several trademarks and names for registration, they found that many good names had already been occupied and registered. It leaves a blank for “Xpeng Motors” alone.
At that time, co-founder Xia Henglai asked me for my opinion, “Can it be called Xiaopeng Motors?” I still have concerns. But then I thought that the world’s well-known companies and car brands all originated from the people in history. At that time, I thought, why can’t our Chinese brands do what foreign brands can do?
When betting on a name that represents personal reputation, it means that I am ready to go all in, even if it is destined to face a lot of controversy – honor and pressure often go hand in hand.
In the end, I persuaded myself and my family: Xiaopeng Motors was born to start a smart travel life in the future, and named it “Xpeng Motors”.