According to the Qichacha APP, Li Ziqi has formally sued Hangzhou Weinian Brand Management Co., Ltd. recently.In addition, the Li Ziqi trademark applied by the company was rejected, and the trademark process status was changed to invalid, waiting for the review of refusal, etc. The international classification involved material processing, catering and accommodation, etc.According to the company’s information,Hangzhou Weinian Company was established in February 2013. Since December 2019, the company has applied for multiple Li Ziqi trademarks in succession.
According to recent reports, Sichuan Ziqi Culture Communication Co., Ltd., Liu Tongming, and Hangzhou Weinian Brand Management Co., Ltd. have added new information on the filing of a case. The plaintiff in the first instance was Sichuan Ziqi Culture Communication Co., Ltd., and the defendants were Hangzhou Weinian Brand Management Co., Ltd. and Liu Tongming.
Sichuan Ziqi Culture Communication Co., Ltd. is 51% and 49% owned by Hangzhou Weinian Brand Management Co., Ltd. and Li Jiajia (Li Ziqi) respectively.The other defendant, Liu Tongming, is the chairman and general manager of Weinian.
Earlier, there was news that Li Ziqi “suffered a loss” in the equity structure, exposing potential conflicts and contradictions between Li Ziqi and the capital. This can actually be seen in the equity structure.As a video celebrity with full personal style, its founder himself actually owns 49% of the equity, which is surprising.
Assistant Li Ziqi also said that Li Ziqi has been immersed in content over the past few years and has neglected many practical issues. Now it needs to be sorted out. And this also confirms the authenticity of the above news from the side.
It should be noted that many netizens previously mistakenly believed that Li Ziqi’s success was based on the company’s packaging and the team’s operation.
In response to this rumors, Li Ziqi also responded that “all my content from the beginning to today is completely controlled by me, and I will conceive it.”
She revealed that at the beginning the film was shot by herself and her uncle became a photographer in 2017.So far, all of her films have been edited by herself.