Screenshot of legacy mobile search results page (via9to5Google）
As you can see, Google’s newly tested mobile search results page displays a larger-than-ever website icon in the upper left corner of each card, and the main site domain name on the right, compared to the old style.
The detailed path remains, but only appears in the lower secondary position. Also when a site has multiple grouped results, another page will show only one path.
Meanwhile, 9to5Google found similar improvements in Google Discover on Android.
Although it doesn’t show the circle, it replaces the favicon and name that previously appeared at the bottom of the card with a cover image and title.
Screenshot of the new mobile search results page
Obviously, at a time when the screen specifications of mobile devices are increasing day by day, this change in Google’s mobile search is also quite friendly to Android users.
The company has been testing various new features over the past few weeks, with “Incognito queries” getting quite a bit of attention (it hasn’t rolled out yet).
In fact, Google tried to bring favicons to the desktop in 2020, claiming that favicons help people understand the source of information faster.
However, this design ultimately failed to be widely welcomed by mobile device users, and was smashed by netizens who complained that “every search result looks like an advertisement”.