Ford’s bet on electrification pays off: August sales up 307% year-on-year
For more than a century, Ford has been leading the American auto industry to new heights. Henry Ford revolutionized the automotive industry in 1913 when he introduced the first mobile assembly line to increase production. After that, the company built its first truck, the Ford Motel TT, in 1915. Now, the company is moving into a new area, full electrification.
Ford has so far been successful in converting its most popular models to electric vehicles. It started in December 2020 with the Mustang Mach-e, an electric twist on the long-favorite muscle car. Afterward, Ford launched an electric version of its commercial van, the E-Transit, which was also well received by consumers.
Digging deeper into the EV market, Ford has introduced the F-150 Lightning, an all-electric pickup, to join its popular F-Series lineup. Deliveries of the electric pickup began in May 2022, and by August, Ford had delivered its EV truck to all 50 U.S. states. With more and more orders pouring in, the company is now trying to keep up.
Ford wants to have 60,000 electric vehicles in operation by the end of next year, while increasing that to 2 million by 2026. Ford is locking up deals on key battery minerals with suppliers such as CATL to ensure it can meet its goals.