Recently, Ford said that the cumulative order for the forthcoming pure electric pickup Ford F-150 Lightning has exceeded 160,000 units, which is about 10,000 more orders than when the model entered the pre-production stage in mid-September.Previously, Ford’s production target for this model was to produce 15,000 units in 2022; 55,000 units in 2023; and 80,000 units in 2024.
Based on this calculation, the F-150 Lightning’s production capacity in three years is about 150,000 units, so Ford is currently facing a very difficult problem of short supply.
Although not all orders will be converted into production tasks, even if the conversion rate is only 50%, the production pressure on the Ford plant is still great. At present, F-150 Lightning has closed the booking window. The original plan to reopen on October 26 failed to achieve its wish. It is reported that Ford will reopen the booking of this model in December.
On September 28, Ford Motor and South Korea’s SK Innovation announced that they would invest US$11.4 billion (approximately RMB 72.9 billion) to build three battery production lines and a Ford electric pickup F-150 assembly plant in the United States. Ford will do this. The investment is USD 7 billion (approximately RMB 44.75 billion).