The morning news on November 4, Beijing time, according to reports,Recently, out of concerns about photo facial recognition technology, Facebook (now “Meta”) decided to stop using the facial recognition system in the next few weeks.In addition, Facebook also stated that it will delete about 1 billion copies of user “faceprints” data, which can be used for photo tagging as part of its facial recognition system.
According to Jerome Pesenti, Facebook’s vice president of artificial intelligence, about one-third of users (about 1 billion people) have chosen to use this facial recognition service.
So, is Facebook really paying attention to users’ personal privacy this time, or is it just a public relations gesture?
How does Facebook use facial recognition technology?
When a user chooses to use this technology, Facebook will scan the user’s “face print” and find photos and videos related to them on its platform, and then suggest to the user to tag these photos and videos.
Users can also use this technology to detect if other people are impersonating them on Facebook. In addition, this technology can also help visually impaired people by telling them who appears in the photos they take.
Why did Facebook stop using this technology?
Persenti said that although facial recognition technology is a powerful tool for identity verification, it places high demands on the protection of user privacy. He pointed out that people still have “many doubts” about whether this technology can be used safely. In this regard, regulators still have a lot of work to do.
He believes that, given the various uncertainties, it is necessary to restrict the use of this technology. He also said that facial recognition is valuable when used for personal device operations, such as unlockingiPhone, But it can’t connect this technology to an external server like Facebook does.
The release of this latest facial recognition policy coincided with the recent disclosure of a large number of internal documents of the company by Facebook “whistleblower” Frances Haugen (Frances Haugen). Due to the disclosure of these documents, Facebook is facing the public whether it is concerned about user privacy or is it a public relations posture for Facebook this time? Widespread criticism of privacy security policies.
How to deal with photos/videos with facial tags?
A Facebook spokesperson said that there will be no changes to photos or videos that have been tagged with facial recognition technology, but in the future, no tagging suggestions will be provided to users.
Impact on the visually impaired
Users can still choose to add text and tags to photos and videos, but Facebook will no longer automatically recommend this to users.
How will the user’s “face texture” data be processed?
Facebook said that the user’s “face print” data will be deleted. If you have opted out of the service before then, or have never opted out of the service, and if you have deleted your account, Facebook will not retain your “face print” data.
Is there a risk of data leakage? Will “face texture” information be sold?
Facebook has previously stated that the user himself is the only person who can access the “face print” data. Now, the company’s spokesperson has confirmed that there is no other way to access the user’s “face print” information.
What is the future prospect of facial recognition technology?
A Facebook spokesperson said, “In the future, there will be many potential and positive application cases for facial recognition.” Meta (that is, Facebook) will explore these active applications, but in the process of exploration, users control private data , And the transparency of related policies will be the company’s primary consideration.
Currently, while working hard to improve its increasingly negative company image, Meta is shifting its focus to the creation of the metaverse, and is actively trying a series of new things accordingly.