Today, the social empire Facebook officially opens the next chapter! Smart Things reported on October 29 that, early this morning, Zuckerberg announced a series of blockbuster news at the annual Facebook Connect 2021 conference, fully revealing the “meta universe” ambitions.The most shocking thing is that in the 17th year of Facebook’s establishment, the founder Zuckerberg announced a new brand, taking the prefix of Metaverse Metaverse, and replacing the Facebook group name with “Meta”.
The Meta logo has been quickly replaced in front of its headquarters.
This… Zuckerberg doesn’t “Face” anymore? (Just kidding~)
Since the beginning of this year, “Meta Universe”, the 2021 hot technology concept that emerged from the science fiction novel “Avalanche”, depicts a virtual world parallel to the real world. Everyone will have a clone in the virtual world and be able to perform real life in it. Social, entertainment, and work are seen as the next stage of the Internet.
Zuckerberg, who bet on VR/AR technology early, has been acting like the ultimate fan of Metaverse. He not only talked about Metaverse’s plans on various occasions, but also stated in July this year that the company will be in 2025. Transformed to Yuan Universe Company in an all-round way.
Zuckerberg wrote in an open letter released today: “From now on, we will put the meta universe first, not Facebook first.” He mentioned that Meta comes from the Greek, meaning transcendence, and now, It’s time to move beyond 2D screens and turn to immersive experiences such as AR/VR, which will begin to build Facebook’s next chapter-Meta.
In addition to the group name change, the Facebook stock code will also be changed to “MVRS” from December 1. From the fourth quarter of 2021, Meta will be divided into two parts for financial report disclosure: one is a series of applications including Facebook, Instagram, WhatsApp, etc., and the other is Facebook Reality, which includes AR/VR software, hardware and content. Labs.
In other words, Meta, a meta-universe company, will be the sixth most valuable in the US stock market in the future.
On the occasion of the overall change of the group’s brand and strategy, Zuckerberg delivered a keynote speech, announcing the new tools and the latest VR headsets and XR glasses for building meta-universe, sharing social connections, games,educateMetaverse experience in the next ten years in eight major fields including business and commerce, and announced an investment of 15 billion US dollars to cultivate Metaverse content creators.
▲The high-end VR headset codenamed Project Cambria
“We hope that in the next 10 years, Metaverse will benefit billions of people, host hundreds of billions of dollars in digital commerce, and provide employment opportunities for millions of creators and developers,” Zuckerberg said.
Split company business: Facebook changes its name to “Meta”
“I hope that Facebook will become a meta-universe company in the future.” Zuckerberg said that Facebook’s business lines will be split into two major directions. Among them, one part is the home software business, and the other part will establish a new brand “Meta”, which is the prefix of Metaverse in English, to serve the next generation of mobile Internet.
“Even though we are a social media company today, the essence of our company is to connect people.” Zuckerberg said that Facebook has a number of services such as web pages and software. “We need to bring people together again and enter the future. The world.” He also said, “As long as you wear a pair of glasses, people can transcend the physical world and enter the meta-universe.”
He thinks this is like the meaning of Meta-beyond, beyond everything we can imagine.
At the meeting, Zuckerberg also put forward four principles of innovation. The first is to surprise people, the second is to be able to control the development of things, and to consider everyone, and finally to put people first.
The meta universe will straddle the barriers of time and space,Connect the virtual world and the real world
After a lapse of one year, Zuckerberg no longer only throws out a “meta universe” concept this time, but describes the possible scenarios of the future meta universe landing to everyone, so that everyone has a new understanding of the meta universe. . In his view, Metaverse will become the next mobile computing platform, and it can break the barriers of time and space for mobile devices in the past.
1. Meta universe will become the next mobile computing platform
“Today we will discuss the meta universe, and I will share some of our visions of the meta universe.” Zuckerberg said that people’s working methods and tools are constantly changing with the development of the times, “the future mobile platform will be more Safety is to strengthen the connection between people’s bodies, not just visual sharing.”
In the meta universe, not only your friends, family, and your company will be there. Of course, you will have many jobs. “(The existence of the meta universe) will be like today’scell phoneAs important. “Zuckerberg said, “We believe that Metaverse will become a very successful mobile connection method. “
He also cited some scene cases. For example, after you put on your glasses, you can watch a movie “side-by-side” with friends from afar in the real world, and you can face-to-face discussions with your work partners in the world of the meta-universe. , Share opinions.
In the future, the way of communication between people will no longer be limited to 2D displays such as screens, and will enter the era of holographic display, with a variety of interaction methods that strengthen the physical interaction between people.
Regarding how to understand the concept of meta-universe, Zuckerberg mentioned, “The best way to understand meta-universe is to experience it for yourself, but this is not easy.” Because no one knows what Yuanyu will become in the end.
2. Enhancing the ability of interaction, Zuckerberg proposes the essential elements of the meta-universe
What might the meta universe look like? Zuckerberg used a video to show his vision of the final landing scene of the meta universe.
In the meta-universe world, people can not only have their own “home” in space, but they can also visit others in their own avatars. At the same time, the way people gather together is no longer single. It may be a virtual avatar, a real person projection of a friend, or even a “robot.”
Metaverse will open up the flow of information between the virtual world and the real world. Users use VR/AR glasses to synchronously transmit real-life related objects to the virtual world in 3D. Even if you are in the virtual world, you can establish contact with friends and family anytime, anywhere just like the real world.
“In order to tap the potential of Metaverse, Metaverse needs certain interactive capabilities, not limited to a certain field.” Zuckerberg said that Facebook has established many API interfaces to create more creativity for developers space.
He also mentioned, “We will more or less bring something from the physical world into the virtual world, whether it’s your social relationships or your personal belongings.” Therefore, from the first day of the establishment of the meta-universe, People need to pay attention to privacy and security issues.
Finally, he concluded that the composition of the meta-universe requires presence, avatars, home space, teleporting, interoperability, privacy and safety. , Virtual goods (Virtual goods) and natural interfaces (Natural interfaces) eight elements.
Establish the Horizon product line, and Facebook will build a meta universe from eight areas
Although Facebook has not released a piece of hardware this time, its layout in the Metaverse software ecosystem does make people see the effect of “investing 10 billion US dollars”. This time Facebook not only enriched the product line of its VR social product Horizon, but also introduced its powerful software ecology from eight areas including health, education, social interaction, and work.
1. Push three products in a row to improve the Horizon platform ecology
Facebook launched the Horizon platform in 2019 to create a virtual meeting space for people. Today, Facebook has launched the Horizon Home platform, Horizon World platform and Horizon Workrooms platform.
Among them, Facebook said on October 8 that it would invest 10 million US dollars in a creator fund to encourage people to build new content products on Horizon Worlds.
The Horizon World platform allows users to create their own virtual world through related controls. Whether you want to host a birthday party or build a virtual concert, Horizon World can provide you with free space.
The Horizon Home platform is mainly Facebook’s layout in the home space. Horizon Home will provide users with several basic family models to allow users to establish a sense of belonging in the virtual world.
Zuckerberg said that in the future, anyone can build their own “home”, where you can watch movies, shop together, and even go on a “tour” with your friends. In addition, Facebook also launched the Horizon Workrooms platform.
2. To break through the virtual and real call barriers, Facebook launches Calling for VR software
Establishing communication between the virtual world and the real world not only broadens the scope of applications for VR products, but also breaks through the barriers to communication between the two worlds. To this end, Facebook has launched the Calling for VR software. People can choose the Calling for VR software in the virtual world to talk to friends in the real world.
Calling for VR not only fills up people’s call gaps in the meta-universe world, but also provides a new way to strengthen the connection between people.
In Facebook’s meta-universe vision, people participate in live events anytime and anywhere through virtual avatars, cheer with friends, intuitively feel the atmosphere of live performances, and can also experience virtual shopping and purchase related virtual products.
3. GTA (San Andreas) launches a VR version, which will be launched in the Quest Store soon
“Many people are exposed to the meta-universe world for the first time through games.” Zuckerberg said that the rich gaming experience is attracting more and more people to pay attention to the development of the meta-universe.
Facebook will launch 5 top VR games this year, including ON WARD and Pistol whip. In addition, GTA has also launched a VR version that can be adapted to Oculus Quest2.
4. Start fitness anytime, anywhere, your fitness coach may be an AI
In the meta-universe world, people can use virtual avatars and real-life friends or even AI coaches to play ball, run and even boxing matches at any time without being restricted by location or space.
“We can improve our physical fitness in the meta-universe world.” Zuckerberg mentioned that at present, Facebook already has a variety of software to provide VR software support, such as the XR version of FIT, Supernatural and so on.
This time, Facebook also provides relatedAccessories, So that users can participate in VR sports more comfortably, these accessories will be released next year.
5. Establishing a virtual studio, Meta Universe will break geographical restrictions
The work in the meta-universe state will also be different. People can directly see relevant documents and models at home and present them in the real world. Moreover, people can directly set up a studio in the virtual world to discuss relevant details.
“I think working in the meta-universe is very good.” Zuckerberg expressed his views on working in the meta-universe. At present, Quest store already has a variety of virtual meeting software, and these software have a variety of studio models, giving users a wide range of options.
“This is also of great benefit to enterprises.” He believes that after enterprises participate in Metaverse, they can recruit talents from all over the world, not limited to a certain location. At the same time, people are no longer restricted to a certain place and can travel and work at the same time.
6. Invest 15 billion yuan to enrich VR content products
What will the study in the meta-universe world be like? “The way of learning in the meta-universe will be different from any method in the past.” The relevant person in charge of Facebook said that when the meta-universe era is fully entered, people will not only be able to see things related to reality through popular science and knowledge through wearing smart glasses, but also I can go back to the past and learn the strengths and works of the former people.
At the same time, she also mentioned that Facebook currently plans to invest 15 billion US dollars to build a meta-universe learning and training-related content ecology.
7. Starting a company in a virtual world, the business structure may usher in changes
“Facebook, as a VR company, hopes to provide more comprehensive applications to more people.” Zuckerberg said that in the planning of the meta universe, the economy is also an important component.
He also mentioned that Metaverse World has also brought more development opportunities to the company, and even the way the company will exist in the future may be a virtual form, which will also change the business structure in the industry.
“Currently, virtual products are mostly purchased through games, web pages, and software, but products purchased on some computer platforms cannot be migrated with your device replacement.” A Facebook related person in charge said, “Our goal is to help more Many people create their own businesses in the meta-universe world.” He also mentioned that some players have created and promoted their products in the virtual world and founded their own companies.
Oculus Quest 2 technology upgrade again: provide multiple SDK components
At the meeting, Zuckerberg announced that Oculus Quest 2 will soon usher in a new upgrade in many ways.
First of all, in terms of hand control, Facebook will solve the problem of poor adaptability of existing related products, and will improve the product’s experience in connection and control. They also launched the Interaction SDK. The Interaction SDK will help users have a better and more natural interactive experience on their hands.
Secondly, in terms of sound, Facebook has also launched the Voice SDK, which is adapted to different scenarios and provides users with a better sound experience.
Not only that, Facebook has created a Passthrough API related to page browsing to provide a smoother and more convenient way of browsing for different software.
Facebook has created a virtual pet. The virtual pet can respond to people’s voices. For example, if you call its name, it will immediately run to you. If it is bad, it will immediately collapse its face and be pitiful. Xixi expression. It seems that Yun raising cats is just around the corner.
In addition, Facebook has created Spark AR to provide users with various personal customization functions and create stars for the virtual world.
At the same time, Zuckerberg also revealed that a new high-end headset of the Quest series will be launched next year. Its internal code is Project Cambria. The new Quest will have a new design in the lens.
▲The high-end VR headset codenamed Project Cambria
In terms of software, the new Quest can support face tracking technology, real-time synchronization of character expressions, specific to the eyebrows, mouth shape, facial muscles and other details.
More than 13 performance upgrades Facebook reveals new XR glasses information
Facebook’s new XR glasses can participate in the meta-universe world through augmented reality. The person in charge of the product introduced that the new XR glasses have improved over the previous generation in more than 13 technologies including display technology, sound processing, information input, and hand tracking.
Among them, in terms of information input, people can realize text input by wearing hand accessories and directly writing relevant letters with their hands. Of course, this may be a bit difficult to use in Chinese, after all, the difficulty of Chinese character recognition is much higher than that of English.
Conclusion: How long can Zuckerberg’s “meta universe” dream last?
From sweeping the foreign consumer-grade VR headset market with Oculus Quest 2, to raising the concept flag of “Meta Universe” to stir up the entire VR/AR industry boom, Zuckerberg’s enthusiasm for “Meta Universe” is shaping it for 17 years. The social empire has been transformed.
However, Facebook has been mired in a series of turbulent public opinion and is one of the most controversial technology companies in the world. The timing of this rebranding is inevitably a little doubtful. Apart from the long-planned All in Metaverse, it will not. Will Zuckerberg want to use this to flip the momentum of public opinion, or even change the name and exchange it?
In previous earnings conferences, Zuckerberg revealed that Facebook Reality Labs is becoming an independent reporting department, and its expenditures will reduce total operating profit this year by $10 billion.
Meta’s firm layout in the meta universe track is beyond doubt. As the first technology giant to be completely transformed into a “meta universe company”, how will Meta fully implement the meta universe business? How did Zuckerberg complete his meta-universe “big pie”? Can they solve the current privacy crisis? We will continue to follow up.