the buzzword planting grass refers to the behavior of sharing and recommending the excellent quality of a particular product to stimulate others’ desire to buy or the process of experiencing or having desire for something based on external information
The Paper learned from the Yangzhou Municipal Bureau of Supervision on January 28 that on November 29, 2021, the Chengnan Branch of the Yangzhou Gaoyou City Supervisory Bureau received a letter of transfer of clues to the case of the Wuzhong District Municipal Supervisory Bureau of Suzhou City, reflecting a business in the area under the jurisdiction of the Chengnan Branch.co ltd is accused of making false and misleading commercial promotions on the sales status of products and user evaluations using the form of grass planting promotion by online bloggers
after an investigation the e-commerce company mainly sells clothing on the taobao platformin order to increase sales it seeks cooperation with high-quality bloggers on the xiaohongshu app allowing bloggers to buy their favorite clothingafter receiving the order number of the cooperative blogger the full amount of the order will be sent back to the blogger via wechat and the order will be shipped as usualAfter receiving the goods, the blogger needs to publish the dressing experience on Xiaohongshu for relevant “promotion” evaluation.The company also advises bloggers to use high-profile copywriting that shows the clothing’s popularity, such as “super stylish” and “too good to match,” and asks bloggers to send the copy to the company for review before publishing.
a company in yangzhou invited online bloggers to publish a post about planting grass photo courtesy of the yangzhou market supervision and administration bureau
the company has cooperated before and after with dozens of bloggersSuch orders reached more than 200 orders, and the return amount was about 37,000 yuan.The relevant person in charge of the Yangzhou Municipal Bureau of Supervision said that, unlike the general 2-5 yuan red envelopes for cash back for good reviews, the cooperation between merchants and bloggers is to return the full amount of the order, which is essentially a “package upgrade” of “rebate for good reviews”.you can use the traffic of internet celebrity bloggers to promote content and promote false propaganda
the person in charge said the company’s behavior appears to be a normal transaction but its essence is to use the full cash back to lure bloggers to make false user evaluations of store products and to pursue the traffic brought by internet celebrity bloggers thereby increasing the market competitiveness of the product and the improvement ofit is not permitted to make false or misleading commercial publicity deceive and mislead consumers about the performance function quality sales user evaluation and honors of its products
During the investigation and punishment by law enforcement officers, the company has a sincere attitude, actively cooperated, proactively provided relevant materials, and stopped cooperation with bloggers in a timely manner.on 24 january 2022 the gaoyou municipal bureau of supervision imposed a 28000 yuan fine under article 201 of the anti-unfair competition law and article 321 of the administrative penalty law on the companyYuan administrative penalty.And ordered the company to rectify, and no longer allow such false propaganda.