Screenshot of Dong Yuhui’s live broadcast
Recently, Dong Yuhui of New Oriental has become popular on live broadcast. He is teaching English and speaking literature and history while live streaming. He is called a knowledge-based product by netizens.
Some netizens questioned whether Dong Yuhui had a professional team to write copywriting for him. In an interview with CCTV, Dong Yuhui responded that such a simple copywriting does not need to be prepared in advance. What each teacher will come to the camera when he opens his mouth depends on the years of reading book of.
On June 20, Yu Minhong announced in the live broadcast that he would present Dong Yuhui with the Chairman’s Special Award, saying that the anchor selected by Dongfang was a teacher himself and had his own “teacher temperament”, so he often shared the geography, history, humanities and literature behind the products. Share your knowledge with others. Yu Minhong said that this is actually the tradition of New Oriental, and it is also the significance of the live broadcast room of New Oriental.
The data shows that due to Dong Yuhui’s popularity, since June, the total sales volume of the live broadcast room has exceeded 200 million. It took less than 10 days, and the daily sales increased from 750,000 to 62.57 million. The number of fans in the live broadcast room of Dongfang Selection has exceeded 18 million, and the number of followers of Dong Yuhui, the Internet celebrity anchor, has exceeded 500,000.