Seems a little simple?
In fact, it is not an easy task for manufacturers to launch high-end models.
After all, it requires sufficient research and development strength, good supplier relationships, huge cash flow and a good management system to complete.
Of course, in fact, with the strength of OVMH, you can do it if you want to “achieve high”, but it is really difficult to “achieve success”.
If you want to achieve success, Tony feels that there are two steps in total.
First: consumers spend money on high-end machines, and they must be satisfied with the experience. They think that although they spend a lot of money, they are willing to pay a high premium for some unique experiences.
Second: Consumer word-of-mouth has formed positive feedback, using more than three generations of models to deepen and consolidate the high-end image, which has been widely recognized by the masses and achieved an exponential breakthrough in sales.
It can be said that in the second step, there is really no domestic manufacturer to achieve a breakthrough.
This year’s 618, whether it is high-end or low-end,appleThe lore kills the audience, and the shadow of the second place cannot be seen.
But in the first step, Tony felt that some manufacturers did a good job.
With the blessing of Leica, Mi Chonggao has been able to touch the threshold of the high door; Lanchang also has its own crowd with its own unique system and the blessing of Zeiss;glorybackHuaweiThe blessing has also won the support of one vote.
But what about the green factory? . . . . It was so embarrassing.
The most liked in the comments is also the green factory▼
Let’s talk about the flagship of this year’s green factoryOPPOFind X5.
It stands to reason that the green factory is positioning the OPPO Find X5 to the high-end of the image.
Not only does it possess theone plusThe name of Kazakhstan and Soviet Union, and he also fixed a Mariana image chip for himself, and the announcement at that time also blew this piece over and over again.
It is a pity that the Find X5 Pro, which was equipped with Mariana chip at the beginning, did not do the best in the training of photos, and its performance in other aspects can only be said to be reasonable.
Even the former vice president of OPPO, the righteous brother, said pertinently on Weibo that this machine has no obvious shortcomings.cell phoneThere is no particularly prominent personality, and it is not suitable for “big fanfare” publicity, so as not to disappoint consumers.
Sure enough, consumers who bought the machine for the first time complained a lot.
The image piece, although the quality of the image piece has been pulled back by the subsequent OTA again and again. When Tony tested its latest version of the imaging system last month, it was already impressive.
However, the reputation of consumers has already been established, and it is not easy to break and rebuild.
What’s more, after half a year, friends and businessmen have updated too many new chips and new images. At this time, the Find X5 Pro is not too competitive.
Friends who first thought that the Find X5 Pro was promising in the future could only say that this phone is actually a “development flagship”.
However, excessive pricing and excessive publicity have put Find X5 under great sales pressure from beginning to end.
I don’t know if you have noticed, but the Find X5 Pro also makes a big difference in the configuration of the Snapdragon 8Gen1 and the Dimensity 9000.
The Dimensity 9000 Find X5 Pro, although 500 cheaper than the Qualcomm version, not only cut off Mariana, but also did not even give the name of Kazakhstan. . . This is very embarrassing for an imaging flagship.
For those consumers who want to buy the Dimensity 9000, they lose their motivation to buy. Although there are not too many of these people, they are always cold.
The OnePlus 10 pro, which was designated as the performance flagship by the green factory, did not have any particularly good results.
Kazakhstan and the Soviet Union are not exclusive, ultra-wide-angle freedomsurfaceChopped down, dropped IP68 and two-year warranty policy, and no three-stage). . .
In terms of game performance, OnePlus cannot surpass several other friends who have been working in this field for a long time.
It can be said that the return of OnePlus, so far, has not brought any substantial help to the Green Factory, but OnePlus has lost its personality and characteristics.
The removal of the three-segment OnePlus phone loses its status symbol. ▼
In the products released in the second half of this year, Tony noticed that OPPO has shifted its focus to the folding screen (rolling screen is also possible) product line, which should be trying to replicate the good reputation accumulated by Find X before.
However, the folding screen has always been another independent production line, with excessively high prices and precise zeroAccessoriesAnd the user group is doomed that it cannot become the main flagship mobile phone.
It is really difficult to rely on the folding screen to achieve the second step.
Of course, after reading this, maybe the poor friends will be curious, why do manufacturers have to rush high?
Mi Chonggao, every year is a key year ▼
Because successful high-end functions contribute a greater share of profits to manufacturers.
Low-end profits can only be said to make friends.
And only if the high-end machine is successful, can it represent its own products and have unique advantages, so it is no longer necessary to rely on involution to live.
In terms of configuration, the configuration of the domestic flagship machine is really not as good asiPhonePoor, problems and bugs are also improved more aggressively than Apple.
Others have 200W charging power, and the iPhone has a maximum of 20W; others have punched holes two years ago and the iPhone is still in the bangs; others have a 100-megapixel periscope and the iPhone is still ghosting. . .
Looking back at this year’s 618 sales list, consumers are still willing to spend more money on iPhones rather than domestic high-end flagships.
Let’s see that after Huawei’s success, without 5G and without the latest chip performance, the shipments are still terrible. This is the premium brought by high-end brands.
Of course, if Huawei does not have updated products and technologies, then this premium will not last long.
Speaking of the Green Factory, Tony knew that the two products did not define the current status of the Green Factory, but in terms of the situation, time is indeed waiting for no one.
Every family is rushing forward with all their strength, fearing that they will be eliminated if they accidentally fall behind.
If it is the firm goal of Green Factory to achieve high, then the Green Factory must put 12 points of effort into polishing the next-generation flagship.